Cole Morrison wrote:
she's shaped like a normal every day lady. nothing wrong here.

I don't think normal everyday ladies look like her. She has a great body and is a fabulous model.

Cole Morrison wrote:
she's shaped like a normal every day lady. nothing wrong here.

well, I agree her size is more "everyday lady" like, but there's not a lot normal every day lady about he as a model . but yeah, nothing wrong here!

Mischa Marie wrote:
I don't think normal everyday ladies look like her. She has a great body and is a fabulous model.

"shaped" not "looks like"

Anna Adrielle wrote:

well, I agree her size is more "everyday lady" like, but there's not a lot normal every day lady about he as a model . but yeah, nothing wrong here!

i said nothing about what she looks like, i said shes "shaped like"

Cole Morrison wrote:

i said nothing about what she looks like, i said shes "shaped like"

aha okay

Anna Adrielle wrote:
I am guessing it won't affect sales a lot, because there's no big deal about using a plussize model here, which I think is a good thing! "straightsize" brands need to get over their fear of using plussize models and stop using bullshit excuses...

why should they start using plus models, if you don't think it'll affect sales?

i doubt the choices that marketing departments make are based on "fear" or "bullshit excuses" as you claim - i'd say their decisions are probably based on lots of data and good analytics.

dave phoenix wrote:
why should they start using plus llamas, if you don't think it'll affect sales?

why shouldn't they, if it won't badly affect their sales?


PS my post missed the word "directly", I'll fix it now

dave phoenix wrote:

why should they start using plus models, if you don't think it'll affect sales?

i doubt the choices that marketing departments make are based on "fear" or "bullshit excuses" as you claim - i'd say their decisions are probably based on lots of data and good analytics.

funny that all that data and analytics are nowhere to be found eh...

I had a thread about using plusmodels in straightfashion a long time ago, and I keep hearing the same excuses over and over again, even though they made no sense. bottom line is that most companies won't use them because they don't want to. not because they have a good reason for it, but simply because they don't want to. and that's fine, but at least be honest about it then.

Anna Adrielle wrote:
why shouldn't they, if it won't badly affect their sales?

sorry, but that's not a strong argument.

dave phoenix wrote:

sorry, but that's not a strong argument.

then what is?

there are ways to make your company stronger without looking at sales directly. a large part of that is about image, how you market and portray yourself as a company. the strategic use of a diversity of models can strengthen the image you have, or help you get a new and better image.

Anna Adrielle wrote:
funny that all that data and analytics are nowhere to be found eh...

I had a thread about using plusmodels in straightfashion a long time ago, and I keep hearing the same excuses over and over again, even though they made no sense. bottom line is that most companies won't use them because they don't want to. not because they have a good reason for it, but simply because they don't want to. and that's fine, but at least be honest about it then.

you think companies like RL don't bother to pay attention to their sales data and how it correlates to advertising campaigns? because if so, wow.

sorry, but i'm out.

dave phoenix wrote:
you think companies like RL don't bother to pay attention to their sales data and how it correlates to advertising campaigns? because if so, wow.

how on earth can they have salesdata on "how using a plussize model affects our sales" when this is the first time they've done it?

how can any company that never used a plusmodel before have data on this event-that-never-happened affecting their sales?

Anna Adrielle wrote:

Doesn't look like a plus-sized model here.
Gee

Jules NYC wrote:

Doesn't look like a plus-sized model here.
Gee

how about now?

fashion model vs robyn


(I also want to make clear that I have no problems with the first picture. That's Olivia from Ford, and she's also very pretty. Just wanted to show that plussize models are often only plus when compared to straightsize models, not to plussize women on the street)

Sita Mae wrote:
She has a great look.  This will no doubt generate a lot of buzz, which is a good thing for sales, right? 

not sure about the buzz (that is created intentionally)... so far I haven't seen any statements from RL about "tadaaa, we're using a plus size model!". I've seen others do that before , but I've also seen people use plussize models and not make a big deal about it at all. I'm guessing RL will do the latter, but we'll see .

Cole Morrison wrote:
she's shaped like a normal every day lady. nothing wrong here.

Mischa Marie wrote:
I don't think normal everyday ladies look like her. She has a great body and is a fabulous model.

Exactly. I wish people would stop equating plus size women to "average women."

Mike Fox Photography wrote:
I think part of the problem is that, to most people, "plus size" starts way too small. If "plus sized" started at a 14 (which is where it starts for many retail clothes lines), I think more "ordinary" women would think that made sense. But when you've got "plus sized" models who would fit into dresses most people would still categorize as petite or junior?

I think a company showing that the outfit looks good on a more average sized woman will benefit over one that only shows how great their clothes look on a woman who is a size most women will never attain. But I guess time will tell.

I'm a size 16, I have never bought anything at a plussize store, and vanity sizing here isn't nearly as bad as it is with you guys (okay, not entirely true: I have 2 pairs of jeans from the forever 21 plus line, but that's it). What people don't realize is that there is a huge overlap...

in the case of ralph lauren: I know for sure they go up to a 14 (and I think 16 as well, but I'm not sure). So they are not misrepresenting anyone by using a size 12 model, right?

I do get what you're saying, there's another brand, Asos, that also have a plus line that starts at a UK18, and they sometimes use plussize models in a UK14. That's just plain stupid I think: use models that have the size you carry. But I think that's the case here...

I think people also still confuse plussize models with plussize women. They are 2 different things. plussize models basically means "bigger than straightsize"

Anna Adrielle wrote:

funny that all that data and analytics are nowhere to be found eh...

I had a thread about using plusmodels in straightfashion a long time ago, and I keep hearing the same excuses over and over again, even though they made no sense. bottom line is that most companies won't use them because they don't want to. not because they have a good reason for it, but simply because they don't want to. and that's fine, but at least be honest about it then.

I read something somewhere that clothing lines like to use really thin women, because they don't have any assets that will take away from their clothes.

La Lana  wrote:
I read something somewhere that clothing lines like to use really thin women, because they don't have any assets that will take away from their clothes.

that is semi-true, yes, especially for runway. it's also why models *need* to be tall. But at the same time,  for a lot of fashion, a slightly bigger body in it will not "take away attention". Not to mention that some clothes will even look better (in my opinion) with someone fuller in it. here are some examples of plussize models (as in: not straightsize) in runway shows... I personally don't think this looks bad or destracting.

Anna Adrielle wrote:
how on earth can they have salesdata on "how using a plussize model affects our sales" when this is the first time they've done it?

how can any company that never used a plusmodel before have data on this event-that-never-happened affecting their sales?

focus groups, surveys, NASA...lol

anyhoo, i think it's great, good for them

Anna Adrielle wrote:

how about now?

fashion model vs robyn


(I also want to make clear that I have no problems with the first picture. That's Olivia from Ford, and she's also very pretty. Just wanted to show that plussize models are often only plus when compared to straightsize models, not to plussize women on the street)

Optical illusion LOL

The 'regular' fashion model looks normal to me too ha ha

Random Shutter Clicks wrote:
This is considered plus sized?  And we wonder why western women have image problems and eating disorders.

Exactly!

Sbuxo Photography wrote:
Question: Do you consider "plus size" to connect with "overweight"?

For models? No.
For everyone else? Yes.