This story just has WTF written all over it. Apple and Google, two of the wealthiest companies around, and making a joint bid of around $500 million to buy up the bulk of Kodak's remaining patents.
First off, $500 million is not a lot for either company. Heck, each one of them would easily pay that to keep the other from gaining a competetive advantage. Why join up to bid? Its being explained as a cost-saving measure.
Secondly, why advertise your bid? If i were microsoft I now know what a winning bid would be.