Forums > General Industry > Social Media taking over ModelMayhem Casting Calls

Photographer

alessiman

Posts: 105

Melbourne, Victoria, Australia

I was looking back at my 2014 shoots and all but 1 was setup on Facebook or Instagram with the other being from an email to a model on this site

This was a deliberate thing, it just turned out that my success rate on getting models for shoots has become far more successful on social media than on model mayhem

Is anyone else seeing a similar trend?

Jun 27 14 06:38 pm Link

Photographer

The Grand Artist

Posts: 468

Fort Worth, Texas, US

Yes

Jun 27 14 07:59 pm Link

Photographer

GeorgeMann

Posts: 1148

Orange, California, US

alessiman wrote:
I was looking back at my 2014 shoots and all but 1 was setup on Facebook or Instagram with the other being from an email to a model on this site

This was a deliberate thing, it just turned out that my success rate on getting models for shoots has become far more successful on social media than on model mayhem

Is anyone else seeing a similar trend?

Well, out of the over 60 models on your profile, only one doesn't have an MM membership # and quite a few have multiple shoot stars.

Jun 27 14 08:01 pm Link

Photographer

alessiman

Posts: 105

Melbourne, Victoria, Australia

GeorgeMann wrote:

Well, out of the over 60 models on your profile, only one doesn't have an MM membership # and quite a few have multiple shoot stars.

George, I said this year (2014)

That list is old regardless.  It hasn't been updated in years

Jun 27 14 08:36 pm Link

Model

Sandra Vixen

Posts: 1561

Las Vegas, Nevada, US

It may depend on where you live, in a place with so few MM castings, networking with people around you might produce better results.

Jun 27 14 11:40 pm Link

Model

Sakura Love

Posts: 49

Hong Kong, Hong Kong, China

Maybe because all the new models are on Facebook and other social media long before they start modelling.  Maybe social networks are also better for showing getting attention from the whole World, seeing as all MM members of of Facebook or similar, but the reverse is not true.  Also, MM does not allow you to add your social network or build a new one.  Shout just doesn't compare with the Facebook timeline, etc.

Jun 28 14 12:02 am Link

Model

Miss Kitty Marie

Posts: 89

Las Vegas, Nevada, US

Sakura Love wrote:
Maybe because all the new models are on Facebook and other social media long before they start modelling.  Maybe social networks are also better for showing getting attention from the whole World, seeing as all MM members of of Facebook or similar, but the reverse is not true.  Also, MM does not allow you to add your social network or build a new one.  Shout just doesn't compare with the Facebook timeline, etc.

True.  The fact that MM still doesn't have a mobile app nor syncs with FB strongly affects how often I use the site now.  When I lived in San Diego I often ended up interacting with MM members off-site through FB to make things more convenient for both parties.  I've also found that photographers and designers who contact me through Instagram or FB are far more likely to offer compensation.

Jun 28 14 11:04 pm Link

Photographer

HOTTIE SHOTS

Posts: 6018

Memphis, Tennessee, US

The FB contacts I get are more likely to flake than the MM models.  Also it seems FB is good for local contacts, but not much use for finding models out of my area.  I use both, but prefer MM.

Jun 28 14 11:13 pm Link

Photographer

1472

Posts: 1120

Pembroke Pines, Florida, US

These days instagram is king

Jun 29 14 12:08 am Link

Photographer

Rob Photosby

Posts: 4810

Brisbane, Queensland, Australia

While I don't find FB superior to MM for finding models, I don't find many models on MM.

I find other venues more productive in the search for models.

In a wider context, I think we are starting to see the end of MM, just as we saw the once mighty OMP slide into a zombie state on life support not so long ago.

If the powers that be were a bit more alert to the danger, MM might have a chance but I think that it will be too late when they finally wake up.

Jun 29 14 01:50 am Link

Model

Miss Kitty Marie

Posts: 89

Las Vegas, Nevada, US

Rob Photosby wrote:
In a wider context, I think we are starting to see the end of MM, just as we saw the once mighty OMP slide into a zombie state on life support not so long ago.

If the powers that be were a bit more alert to the danger, MM might have a chance but I think that it will be too late when they finally wake up.

+1

The people running the site need an technology intervention.  There are a lot of cheap app developers out there who could put something together for MM, and that's just one example of something that would help monumentally.

Jun 29 14 02:34 am Link

Photographer

DELETED-ACCOUNT_

Posts: 10303

Los Angeles, California, US

I don't use MM that much for models anymore, but from what I recall these last couple years (2011-2014) I'd estimate a success rate of about 20% give or take.  2010 was the last year I relied solely on this site for models; don't remember the totals but I do know I finished with 11 flakes in a row that year.  Pretty much what made me switch to shooting agency models.  This is for trade shoots (TFP or whatever they're calling them nowadays), I've found that shoots where models are contacting me to pay to shoot them are almost 100%....only had one paid shoot fall through since I've been here.

Facebook on the other hand has much better results for testing...probably around 90% success rate the last 3+ years I've been on it.  Most of the 10% that have fallen through weren't flakes either, just last minute castings or paid gigs that get in the way and end up needing to be rescheduled for another day. I can only remember one FB model that cancelled an hour before the shoot with a B.S. excuse...but considering I shoot maybe once a week from there (ie. 50 shoots a year) that's not too shabby. 

That being said, overall that's not really a fair assessment of FB vs MM since the majority of models I know on FB are either friends, models I've worked with already, or mutual acquaintances...so the results are probably skewed.  As for paid testing, it's about the same...but you do get a lot more people who are "interested" and just waste your time asking about rates...so I guess in that regard MM is better (as far as models paying for shoots).

For client work (retouching, clothing lines, ecommerce, etc) it's 50/50.  "Clients" are much much cheaper on MM and more likely to hit you up and offer you "exposure" than Facebook.  But about the same number of people reaching out on either one.  I'm trying to get into Instagram now because I'm seeing a trend leaning towards clients finding both models and photographers on there, and also clients now requesting people specifically with a large instagram following.

Jun 29 14 02:40 am Link

Photographer

GeorgeMann

Posts: 1148

Orange, California, US

I think the magic word here is "Models".
I, like most everyone here that has been shooting for awhile, am shooting MM models. Maybe currently being contacted through facebook, but originally contacted through MM, OMP, MS, MB, or one of the other "Model" sites.
It seems, to me, that most of the "models" contacted originally through facebook are not "models" but, in fact, most of those newbies that used to plague us here with all the flaking, dead grandmas, and car trouble.
Let facebook have them.

Jun 29 14 10:46 am Link

Photographer

Collin J. Rae

Posts: 7657

Winchester, Virginia, US

1472 wrote:
These days instagram is king

THIS

Jun 29 14 11:04 am Link

Photographer

alessiman

Posts: 105

Melbourne, Victoria, Australia

GeorgeMann wrote:
It seems, to me, that most of the "models" contacted originally through facebook are not "models" but, in fact, most of those newbies that used to plague us here with all the flaking, dead grandmas, and car trouble.
Let facebook have them.

Interesting - I found it's the opposite

The models I've worked with through FB this year have all been agency represented.  They had contacted me after seeing my images on IG or FB expressing interest in shooting.

I think someone hit the nail on the head earlier.  As MM is not well linked to social media people are not using this site as we had done circa 2010.

Jun 29 14 02:35 pm Link

Photographer

Shot By Adam

Posts: 8095

Las Vegas, Nevada, US

So for all of you "Instagram is king" folks, can you please explain the process of finding models through there? I just don't see the connection.

So you post your portfolio to Instagram and then what? I'm just not connecting the dots between that and finding models for shoots.

Jun 29 14 05:27 pm Link

Photographer

A. KAYE

Posts: 317

Richardson, Texas, US

NO

Jun 29 14 05:41 pm Link

Photographer

The Grand Artist

Posts: 468

Fort Worth, Texas, US

1472 wrote:
These days instagram is king

Doesn't Facebook own Instagram and they are integrated to work seamlessly together?

Jun 29 14 06:07 pm Link

Photographer

A-M-P

Posts: 18465

Orlando, Florida, US

Shot By Adam wrote:
So for all of you "Instagram is king" folks, can you please explain the process of finding models through there? I just don't see the connection.

So you post your portfolio to Instagram and then what? I'm just not connecting the dots between that and finding models for shoots.

I upload my photos to FB/IG and I get models leaving comments on them/ sharing and even tagging their friends. 2 models this month hired me because someone shared my FB photo  and that's how they found me.

Jun 29 14 06:15 pm Link

Photographer

Patrick Walberg

Posts: 45198

San Juan Bautista, California, US

A-M-P wrote:

I upload my photos to FB/IG and I get models leaving comments on them interested in shooting. 2 models this month hired me because someone shared my FB photo  and that's how the found me.

Yes, I am getting more traction with networking there than on Modelmayhem too.  Funny thing is that I posted a similar thread to this very topic.  I called The Facebook effect ... https://www.modelmayhem.com/po.php?thread_id=927189 and it's getting the chills from those who refuse to believe that this is actually happening.

Jun 29 14 10:14 pm Link

Photographer

AJ_In_Atlanta

Posts: 13053

Atlanta, Georgia, US

alessiman wrote:

Interesting - I found it's the opposite

The models I've worked with through FB this year have all been agency represented.  They had contacted me after seeing my images on IG or FB expressing interest in shooting.

I think someone hit the nail on the head earlier.  As MM is not well linked to social media people are not using this site as we had done circa 2010.

So wouldn't it just be easier to cultivate a relationship with those agencies and have access to all their new faces and not play the FB feed roulette?

Jun 29 14 10:19 pm Link

Photographer

Patrick Walberg

Posts: 45198

San Juan Bautista, California, US

AJScalzitti wrote:
So wouldn't it just be easier to cultivate a relationship with those agencies and have access to all their new faces and not play the FB feed roulette?

It's easier to cultivate a working relationship with agencies AND their models on Facebook.  Starting with the two big ones ... Elite and Ford! 

Elite on Facebook; 
https://www.facebook.com/elitemodelmilan  423,741 like this
https://www.facebook.com/elitenewyorkcity   246,122 like this
https://www.facebook.com/EliteModelLookInternational  67,984 like this
https://www.facebook.com/elitemodellookfrance  97,258 like this
https://www.facebook.com/groups/200859986739674/ Closed Group (6 my friends in)
https://www.facebook.com/EliteModelsMiami
https://www.facebook.com/pages/Elite-Mo … 1732411714
There are more "Elite" connected Pages but let's take a look at Fords next.

Fords Models on Facebook;
https://www.facebook.com/FordModels   520,127 like this
https://www.facebook.com/fordmodelsbr  68,350 like this
https://www.facebook.com/FordModelsChicago  6,675 like this
https://www.facebook.com/FordModelsLA   3,878 like this
https://www.facebook.com/pages/Ford-Mod … 2088676105  3,742 like this


There is absolutely no disadvantage to using Facebook at all!

Besides, there is no way to distinguish between the wanna be's, the freelancers and those models on Modelmayhem who are signed with agencies.  Modelmayhem is not anymore exclusive to "professionals" than Facebook is.

Jun 29 14 10:34 pm Link

Photographer

Renato Alberto

Posts: 1052

San Francisco, California, US

This might be a stupid question, since I am not very savy on FB or IG, but how do you find models on FB or IG?

Jun 29 14 11:15 pm Link

Photographer

Patrick Walberg

Posts: 45198

San Juan Bautista, California, US

Renato Alberto wrote:
This might be a stupid question, since I am not very savy on FB or IG, but how do you find models on FB or IG?

I would really love to connect with you, but your "link" on your profile was to a website not up yet ... I'm confused, so I will write to you in a PM so that we can exchange Facebook profile links as I know several great models in your area who active on Facebook too.  You see the links to the Facebook profiles for the major two agencies above?  I have a real friend on Facebook who is an owner of an agency in San Jose that I can recommend, but I do not ever use agencies because I run all my casting calls and vetting.  When it comes to finding models on Facebook, it is like a wildfire that once a spark gets going ... it builds!  Just start with becoming "friends" with one popular model and many of that persons friends will send you requests, and even Facebook recommends potential "friends" ... be friends with me and you can search the many groups I'm in with other photographer and models.   

I've been at this for over 30 years now, as I worked for magazines and newspapers.  The publishing industry is almost completely online now.  So  I freelance!  In all honestly, I am more inviolved with the music business than with model photography ... but I shoot what I feel like, what I love and have passion for.  I have great passion for rock & roll, women and fast cars!  wink

By the way, Facebook owns Instagram, so anything posted on Facebook can also go on Instagram and vise versa.

Jun 29 14 11:29 pm Link

Model

Jen B

Posts: 4474

Phoenix, Arizona, US

A. KAYE wrote:
NO

Me too, most all my shoots are through MM and absolutely zero of them have been through FB.

That might change a little bit now that I'm leaving/out of Alaska, location in Alaska didn't have anything.

There is no way FB could've brought me all that MM has in the last 2.5 years at all.  It is limited to location basically. I don't think FB will be able to compete for me.

MM connected me with photographers and others absolutely wonderfully.

Jen

Jun 29 14 11:35 pm Link

Photographer

Andrew Thomas Evans

Posts: 24079

Minneapolis, Minnesota, US

No interest in instagram right now, and most of my real work comes from search or agency referrals at this point. Facebook is mostly a way for me to keep in touch with friends who I talk with, and that's about it.

MM is still a great and easy place to look through new faces that may or may not be mainstream (which may or may not be good) and bum around on the forums.

Although, I've only done 1 or 2 test shoots this year and maybe doing that many more so it's not like I'm really looking for new models or needing to test with new faces at the moment.



Andrew Thomas Evans
www.andrewthomasevans.com

Jun 30 14 06:55 am Link

Model

J Jessica

Posts: 2431

Coconut Creek, Florida, US

How does one find castings through Facebook?

Jun 30 14 06:59 am Link

Wardrobe Stylist

Alannah The Stylist

Posts: 1550

Los Angeles, California, US

Patrick Walberg wrote:

It's easier to cultivate a working relationship with agencies AND their models on Facebook.  Starting with the two big ones ... Elite and Ford!

Probably not a good idea.Most agency fan pages are ran by interns and sometimes their only task for managing a fb page might be to post photos,share agency news,and media press.So sending a message to them or posting something to their wall might go unnoticed.

It's easier to call them or email them if you are looking test with them or get on their assistant list.

Btw,I'm not saying fb networking doesn't work.

Jun 30 14 07:46 am Link

Photographer

Mark C Smith

Posts: 1073

Toronto, Ontario, Canada

Patrick Walberg wrote:

It's easier to cultivate a working relationship with agencies AND their models on Facebook.  Starting with the two big ones ... Elite and Ford!

I'm pretty sure nobody who matters at either ever even looks at the Facebook page for their company.

Jun 30 14 07:41 pm Link

Photographer

mophotoart

Posts: 2118

Wichita, Kansas, US

meh....hype.....what works works....internet advertising?

Jun 30 14 07:46 pm Link