Forums > Digital Art and Retouching > What to do? Advertising agency retouchers

Retoucher

Beth F PDX

Posts: 69

Portland, Oregon, US

A question:

I have been pursued by an agency in town about coming on as their senior retoucher. It's not my favorite company, the work isn't bad and the pay is great, but I am not really enjoying the company culture. My question is how influential would a senior retouching title be on my resume? If the experience is there and my professional portfolio (a lot if stuff that I can't post on the internet at the moment) has some big brands and good work would it be that big of a difference having that title?

Sep 14 14 11:49 pm Link

Retoucher

CLICK retouch

Posts: 235

Denver, Colorado, US

No title speaks more than your work.

Sep 15 14 12:24 am Link

Photographer

Fred Greissing

Posts: 6427

Los Angeles, California, US

Beth F PDX wrote:
My question is how influential would a senior retouching title be on my resume? If the experience is there and my professional portfolio (a lot if stuff that I can't post on the internet at the moment) has some big brands and good work would it be that big of a difference having that title?

Title means nothing. Being a retoucher your images speak for themselves.

The title in itself is quite worthless, however if the agency is one of the large international chains having their name on your resume would mean something to clients that don't recognize good retouching form mediocre retouching.
What clients you work for at the agency is more important.

Sep 15 14 01:56 am Link

Photographer

LeonardG Photography

Posts: 405

San Francisco, California, US

Beth F PDX wrote:
It's not my favorite company, the work isn't bad and the pay is great, but I am not really enjoying the company culture.

So you have done work for them. The problems with being "employee" and freelance are different and you must decide for yourself - other than the title and portfolio pieces.

The title is immaterial and only impresses those in the corporate culture or corporate politics. That's part of the "employee" thing. You have to play the company game. Note that "some" advertising agencies have a very loose "culture" - they recognize that the creative types are different and don't lend themselves to the strict norms. That's at odds with the straight laced clients who are not with the modern trends.

You get a steady pay check - but it may not be as much as you can earn freelance - if you develop a good freelance business practice. You have to deal with the down sides of the freelance, but if you handle that well, it's not as bad as playing politics as employee in a company you don't like.

Sep 15 14 10:35 am Link

Photographer

Giacomo Cirrincioni

Posts: 22232

Stamford, Connecticut, US

As others have said, it is your work that will cary that day.  Having said that, it does, in part, depend on the career path you're carving out for yourself.  If your goal is to continue working in-house at advertising agencies, then the title often is actually worth something, both at the current agency as well as if you make a move to a different agency, at least in terms of pay scale.  It would not be unusual to find that a retoucher gets a starting salary of X to X while a senior retoucher gets a starting salary of Y to Y.  Just like account reps or anyone else.

So from that standpoint, yes, it would be beneficial.  If you don't intend to follow that particular career path, then not so much.  As it sounds like you're finding out, ad agencies are corporations with corporate cultures and, even though they may employ creatives, it is the standard American corporate culture that runs the business side.  And in that culture, titles matter, even if they should not.

Sep 15 14 11:53 am Link

Photographer

Carlo P Mk2

Posts: 305

Los Angeles, California, US

I think a title works....if it's a with reputable company. You know what they say - it's who you know.

If you're not doing as well as you want to do with freelancing, I say take it as a stepping stone. Suck it up for a few years then move on. This is of course the company is really legit.

I think in-house experience is nice too. I've dealt with a lot of companies who have had not so nice experience with their freelancers. Long-term in-house experience kinda shows you can adapt and fit in a company as opposed to jumping from one group to another.

Sep 15 14 12:03 pm Link

Photographer

cwwmbm

Posts: 558

Vancouver, British Columbia, Canada

I say if your portfolio is good enough to want to hire you as a senior designer then you don't need that line on a resume. The only factor I would consider is if they have big client brands that you would like to have in your portfolio

Sep 15 14 01:37 pm Link

Retoucher

Tincture

Posts: 126

New York, New York, US

The title has the potential to put you in a higher pay grade in your further endeavors, provided your work is congruent to the title.

Sep 15 14 08:13 pm Link