SophisticateEdgebyBeRad Male Clothing Designer


Model Mayhem #:
Last Activity:
Jun 04, 2015
Depends on Assignment
Apr 16, 2013

About Me

Be Cool Clothing Company is a clothing label specializing in ready-to-wear and evening wear designs. Vintage fabrics and garments are often utilized in creations, truly creating an "everything old is new again" lifestyle. Visionary, Brad Scott Burnell, sits as, both, CEO and designer, and isn't afraid to make the fashion world do a double-take, for all the right reasons.

With a design aesthetic that pushes the boundaries of fashion norms; you can always spot a Be Cool Clothing Company creation. If it goes against everything you've been taught to be "status quo," chances are its a BCCC original and your new Friday night go-to.

"Be Love. Be You. Be Cool."

About the Dream

As cliche and kitschy as it sounds, I fell in love with the art of fashion at a very early age. Its because of this early infatuation that I can honestly say the world of fashion is what inspires me. I'm inspired by the punk-rock-randomness of Vivienne Westwood, the eclectic-DIY-true creation of Marc Jacobs, the bold-yet classy print work of Diane Von Furstenberg, and the bedroom-turned runway-fearlessness of Betsey Johnson.

My designs have been described as over-the-top, eccentric, unwearable even; which is fine with me. I'm not afraid to walk that line, or even take a few steps over it from time to time. I love being able to challenge people to step out of their box and into my world to experience and wear one of my creations that they never thought they'd like.

Besides the art of fashion, itself, my own life inspires me. I take everything that I love and hate, am annoyed or amused by, makes me laugh or cry, everything is able to serve as inspiration at one point in my creative process.

Music makes my world go round. Its everything to me. Its my strength and weakness, my inspiration and hindrance, my creativity and block, my voice and silence.

If you look at each of my creations you can kind of hear what must have been playing at the time. Some looks are very loud, bold, and over the top. Some looks are quiet, subtle, and sophisticated.

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