Past Profoto Blog Educational Postings:
A Closer Look at the Profoto Batpac
A Controlled Look at Light Shapers
A Controlled Look at Light Shapers II- Magnum & Giant Reflector 180
Behind the Scenes - On Set with DC Chavez
And here is a behind the scenes video from the last shoot
I know what you are thinking- “Who the heck is this guy with the camera?” Well, I think I can help you out with that one…
I am a photographer that likes long walks on the beach- I digress… Writing about yourself is not an easy thing to do…
I graduated from Pepperdine University in 2003 with a degree in Public Relations and a Minor in Multimedia. I did my thesis on a company of a family friend called DC Sports and that was my start into the automotive industry. I was the Marketing Director at DC Sports before I even graduated from Pepperdine. Less than a year later AEM purchased DC Sports and I came along for the ride.
I started off in Sales and moved around the company, eventually finding my niche in Marketing. At the same time my friend Steph needed a photographer for his first drift event, so I hopped a plane and went to Sonoma. Dusted off the old camera and shot why I thought was a cool photo of a car, not what the magazines typically did. I got them online as soon as we got back and WHAM- people wanted my photos. That was the start to my automotive photography “career.”
After almost 3 1/2 years at AEM, multiple promotions lots of tradeshows, races and frequent flyer miles I decided to take the leap and start my own business. It has proven to be the best decision I have ever made. I am extremely thankful for every opportunity that was presented to me along the way. Each experience has better shaped me for the job I do today- I have the luxury of being not only a photographer, but someone that has seen all sides of the Sales / Marketing coin. I honestly feel I can provide a better insight than your typical photographer about what customers / dealers / distributors / media want to see.
Since then I have had the opportunity to work with companies like Lexus, Qantas, Hyundai, Scion, Asombroso Tequila, Memphis Car Audio, Belltech Suspensions and many more. I have helped to breathe a little bit of fresh air into a couple of companies’ stagnant marketing campaigns. Every day is a new project, a new challenge, a new opportunity.
Thanks for reading, and if you need help with anything, let me know… I am always down for a new challenge.