Represented in Spain, England & Holland by VANDER creative management.
www.vandercreativos.com
About me,
Asked at what point did I know I wanted to be a photographer the answer might be fairly simple. From a very early age the excitement generated by the suspense of waiting for my KODAK INSTAMATIC 110 photos to be processed at the drugstore, was almost unbearable. Far from being a professional at that point, I received my very first Reflex, a Pentax K1000 from my father when I was 10 years old and he taught me how to meter light. He later showed me how to develop my own black & white film and make prints.
Photography has changed and developed since then and my passion has grown along with it. I started out as a graphic designer & news photographer in the United States where I worked from 1992 to 1999. For the past 10 years I have been living and working as a professional fashion and advertising photographer in Madrid, Spain. Although I began work as a graphic designer in an advertising studio, I soon undertook freelance photography for this studio until finally starting up my own company, DigitalWorkflow.
I have
studied art in the Art Institute in Oristano, Italy
studied graphic design at Spartanburg Technical College.
studied under photographer Charles O. Hearon for many years.
completed a Master course of Photoshop at the University of South Carolina.
I am currently exhibiting in the National Geographic Society Gallery in London, England with "Places" which has already been to Madrid, Spain and will also be going to the National Geographic Society Gallery in Singapore.
Thanks to the years spent in graphic design, I have become expert in digital imagery which is an important component in media today. However, I have never forgotten the importance of traditional photography. Even though everything ends up in computer generated imagery, I always insist on creating a photograph in the camera. I don't accept the notion that "you can fix it after in Photoshop".
For me there is no job too big or too small, nor any challenge too great. I thrive on being challenged to do something new and always strive to communicate through the perfect image for, as Frederick R. Barnard said: “A picture is worth ten thousand words”.
My goal is to expand geographically and offer my skills and creativity to all advertising agencies through the magic of my camera lens.
Clients:
TBWA, Young & Rubicam, McCann Erickson, Grey Worldwide, Lowe Worldwide, Tiempo BBDO, BASSAT OGILVY & MATHER, Adstore YR, ARS, BtoB, Insolita, ABJ, SINTESIS+SPC, Wysiwyg, Next-Door, Sheridan, Momentum Worldwide, ClipDesign, Keaton Comunicación, NCA and direct clients such as Coca-Cola Spain, Air Comet & Deutsche Bank London.
My rates for a test shoot are not flexible, 550€ for a full day(generally 18 hours), that includes 10 creative photos fully retouched and burned on a CD. I provide everything; Make-Up, Hair Styling, and Wordrobe. I will only do a shoot with my team of experts. So don't think that I will lower the price cause you do your own make-up, etc.
For any other type of shoot (fashion, advertising, or editorial) please contact me by email.
I do almost no TFP/CD work, however, if you have a look that I think is of interest, I may consider doing a shoot. Before contacting me, remember it is very rare that I do free work because I am very busy.
I don't only work out of Madrid, I am in Barcelona frequently, so if you are going to be in either place in the future and want me to do a shoot just send me an email.
My Studio DigitalWorkflow:
Company Profile
We take pride on the quality of service we offer and every job is given the highest level of attention, cordinating with our clients to offer the highest level of service. This explains why we have a varied client base, from design studios, branding agencies, national advertising agencies, to international advertising agencies.
Photography, Artwork, & Design
Our photography skills come from many years of experience and in the interest in taking the best photographs. Our staff is completely skilled in photography, artwork, and design, who are highly trained in all the major applications in the digital industry.
Digital Retouching
Understanding the many levels of digital retouching, we offer a complete service catering to all reprographical retouching. From simple color balancing and basic paths to more complex multi-part compositions. A quote is given for all jobs prior to begining work.
Color Management
We take pride on the level of service we offer and every job is given the highest level of attention, cordinating with our clients to offer the highest quality of service. This explains why we have a varied client base, from design studios, branding agencies, national advertising agencies, to international advertising agencies.
Equipment
We use Hasselblad H2D with PhaseOne P25+ 22 megapixel digitalback, Nikon D2X & D200 digital and film cameras, Nikon accessories and lenses, Sigma lenses, Elinchrom estudio flashes, Quantum exterior flashes and turbo batteries, Macintosh MacPro & G5 computers, Apple Cinema Displays, Macintosh XServe, Macintosh Macbook Pro, Wacom tablets, Adobe Creative Suite 3, Macromedia Studio 8, PhaseOne CaptureOne 3.7 raw image software.
Special Thanks to: Marc Palencia & Vanessa Cros, the worlds best assistants; Sheila Serrano, my favorite Make-Up & Hair Stylist; Paula Alcon, the best wordrobe artist in Madrid; and most important, all of my clients.
