The exquisite taste of handmade craftsmanship by diligent, detail & 100% perfection to the “T” is the DNA of the world famous Poesidon Ave. Establish in 2011 as women wear line of swimwear meets haute couture. Poesidon Ave delivers the best, and never cheating its clients with worn out fabric, overlook detail and most of all less effort. The opposite of those is what drives this brand to being the leading line in women swimwear. The ideal to mix and match tops and bottoms with leather fitted jackets or skinny jeans with a full maillot underneath to give it a since of style and boldness. The creation of not only wearing your swimwear for the pool, beach or summer events but for a year round wardrobe to go with your already full filling style.
Started as a senior project to make a quick high grade in. Sir James establish the ideal to make a line of women’s swimwear that can go from day to night just like many designer clothes that people have come accustomed to doing. In the year when the U.S economy was taking a big hit, and people are starting to cut down on spending which will include spending less on designer name brand clothing. Sir James understood the sense of what people were going through and wanted to give them something that will last longer than just an onetime thing, but can be used for differ occasions. Thinking outside the box and with his artistic, problem solving and attention to detail. He wanted to give more than the average American designer. The student of fashion develop the one on one ideal of haute couture in a category that many do not consider “couture wear”. Focusing on women parts that may need support, hidden, or simply brought to awareness cause of their finer attribute. These sharp cuts and that are an implement to enhancing the style of level that is sole missing in today’s swimwear. Following the beat of his heart Sir James grace the world in 2011 with his first collection being seen on hit reality shows and magazine features. Keeping his foot on the gas and ear’s to unheard so they can be spoken for by Poesidon Ave. A line that is sexy, elegant, bold, artistic & above all fashionable continue to grace the world with uniqueness of pleasure for fashion, art & love.