Award winning salon owner Matthew Conrad has over 16 years of experience as a top stylist, colourist, photographer, international platform artist, and educator.

His latest project, Victory Barber and Brand, is a heritage barbershop inspired by his grandfather that has won multiple industry accolades as well as an avalanche of attention from the global press. Borrowing from both traditional barbering and modern men's hair styling, his own style of heritage barbering is putting him at the vanguard of men's grooming in North America.

Matthew's unbridled enthusiasm for sharing his wisdom, experience, and passion for our industry has placed him in front of class rooms around the globe and on the podium for some of Canada's most prestigious hair dressing awards.

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