|
Forums >
Off-Topic Discussion >
The New Chipotle Ad
Kind of weird, but really nice art direction http://gawker.com/theres-no-getting-aro … 1308234473 Well animated, too. Sep 13 13 07:33 pm Link NothingIsRealButTheGirl wrote: Weird? How so. Sep 13 13 08:11 pm Link Laura Ann - Fashion wrote: Not being that up on the whole Chipotle marketing rap, I was unaware of that "antibiotic-free cow" context, so going on the animation alone I mainly got, "Don't worry. We'll kill our cows off camera and chop them up in a distant wide shot so you won't have to see it at all. Just keep your eye on the bright red pepper and think 'vegetables!'" Sep 14 13 12:48 am Link very sly campaign by a corporate mass produced food chain claiming that it doesn't follow the pattern of corporate mass produced/consumed food chains. standard appeal to emotion madison ave. stuff, but the animation is well done. it's funny that i was just listening to sia, and for a second i thought that was her.  apple did a very nice rendition of that song. it's too bad that song never got more recognition. it's actually very well written. all i know is, every time i have ever stepped foot in a chipotle, i come out deaf. they pump music so loud in those places that it's almost impossible to ingest food. i think farmer boys tries a similar tack--message wise--but they aren't quite as heavy handed in their approach. Sep 14 13 01:52 am Link  Billy Mays here..... Sep 14 13 01:54 am Link Weird, and a bit disturbing too, like a nightmare of vertigo and falling. The music is demented and eerie. It's more like a short story movie. Lots of negativism and guilt mongering. The message is mild to muddled. The Chipotle message or branding is not clear at all until they stick it on at the end like a thumb tack. The animation and construction, however, is brilliant. It's an amazing piece of work wandering aimlessly in search of a purpose. --- It feels like the Chipotle corporate guys bought it at the last Comic Con then stuck their name on the end. Sep 14 13 07:23 am Link Click Hamilton wrote: heehee Sep 14 13 07:32 am Link As far as I know, Chipotle offers beef and chicken burritos as main menu items, so the part about torturing animals is a little uncomfortable to associate with their branding. That part seems like a mistake to me. If their point is that they only kill free range chickens and cows not locked in head clamps, then it didn't come across very well. Thinking about tortured animals kills my appetite for a beef burrito. --- For comparison, this fast food ad is positive, upbeat and punches it's point in 14 seconds or less: http://www.ispot.tv/ad/7qFC/wendys-mont … -buck-buck Each second is packed with purppose and message focus. Even the third support person who subliminally says "winner" right on cue without being distracting. Nothing superfluous. Sep 14 13 07:38 am Link Click Hamilton wrote:
Sep 14 13 10:08 am Link Click Hamilton wrote: I don't know about all the branding and commercials ( which are all BS to me anyways) But I'd much rather eat Chipolte than Wendy's. Sep 14 13 10:14 am Link NothingIsRealButTheGirl wrote: Is that what they mean by "adding production value"? Sep 14 13 10:31 am Link Click Hamilton wrote: Mon's right there, under your chin, to wipe up your dribbles. Sep 14 13 10:35 am Link Chicchowmein wrote: Advertising obviously plays an important role in shaping our markets, but I agree a burrito at Chipotles sounds better to me too. Sep 14 13 10:36 am Link The message this sends to me isn't to eat at Chipotle's. It's to go vegan. I've been moving in that direction over the last six months anyway, though I haven't cut dairy or poultry out of my diet (yet). If I become stricter, dairy will be the next to go. So I have to agree that the message it sends is muddled, though it did succeed in reminding me that there is a chain called Chipotle. Sep 14 13 12:47 pm Link |
