My name is Jessica Straub I have been licensed in the State of Florida since 10/12/2006. I am currently working full time as a booth renter in a trendy, family salon, and I am also freelancing for location wedding/event/entertainment/photoshoot styling. I am a Goldwell colorist, and Perform color services with Goldwell Products such as: Topchic, Colorance, Elumen, Silklift, Oxycur Platin, Men's reshade, etc. Of course I also perform the following services: Cutting, Styling, up-do’s, avant-garde styling, Retexture services- such as American Culture Simply Smooth Keratin Treatment and Goldwell Perms, Facial Waxing, and Extension work. I am a very Happy, positive personality with excellent customer relations skills. Used to working in busy situations without an assistant, very familiar on managing the day to day operations of a salon, a team player, always professional, creative, artistic, knowledgeable, great memory, very organized, ambitious, hardworking, self motivated, outgoing, and well versed in retail sales techniques and strategies. I am very commited to continuing my education. Here is a listing of the schooling/ academies/classes I have attended:
•2003-2004 Sunstate Hair Academy 2525 Drew Street Clearwater, Florida 33765 727.538.3827. Cosmetology. Trained with Logics Color. Graduated 2/23/04 with a GPA of 93.46
•2007 Goldwell Trilogy 2 Day (Quorum Hotel-Tampa, FL) Law of Color, Gray Coverage, Formulation, different color processes, color correction.
•Color Zoom 2007 hands on training with John Simpson (Quorum Hotel- Tampa, FL) Rockmantic/Newstaligia Collection
•Colorance Lowlight in depth training (2007- Salon Avantgarde- Palm Harbor, FL)
•Dec. 8 & 9 2008 Blonde Enlightenment (Robin Sween and Rebecca Hiele, Academy @ Baltimore) Blonde Coloration, Decolorizing, Toning,11 & 12 Series, formulation, placement, and techniques.
•Color IQ Technology and Product Line in depth training- (2008- Quorum Hotel- Tampa, FL)
•Color Zoom 2009 hands on training with Robert Brown (Paris Salon and Spa- Tampa, FL) Just Naked Collection
•Dec. 7 & 8 2009 Fierce Formulations (Robert Brown, Academy @ Baltimore
Advanced formulations for fashion reds with longevity, highlift browns, and
Warm/cool and enhance/control situations.
•Salon Branding training with Lisa Tuetken (2010- Safety Harbor Spa- Safety Harbor, FL)
•KMS Long Hair Foundations with Amanda Armentrout
(2010- ShearWonders- Palm Harbor, FL) Four different styling techniques.
•Stylist Most Wanted (2 Day) training with Robert Brown, Rebecca Hiele, and Shannon Lamm (2010- Academy @ Baltimore) Time management with efficient techniques for cutting, coloring and styling.
•Men’s Reshade training with Dimitrios Tsioumas (2010-Doubletree- Tampa, FL) Achieving grey blending in 5 minute discretely and simply, as well as other cutting, coloring and business building techniques targeting men.
•2010 (Quarterly) Evolution- Goldwell Connection Specialist Training (Orlando, FL) Previews of new techniques, tools, and product information, as well as advanced education on existing Goldwell products and services. You are also expected to introduce, teach, and train the salon staff following your training.
•Be More Achieve More- Home Hair Care, Communication
•Decoding Decolorization- (Tampa, FL) 10/2010 Training on all of the Goldwell tools/products available for proper color removal and corrective coloring work.
•Feb 6 & 7 2011- Living The Color Cycle (Robert Brown, Academy at Santa Monica, CA) The Art Of Consultation and The Goldwell Color Cycle, pre and post color opportunities, The depot system and the color matte, and the ombre technique.
•Feb 21&22 2011- Color Zoom 2011 (Deb Gavin, St. Petersburg, FL) hands on training for the Play Strong Color Collection.

I also enjoy going to many shows, and participating in any compititions, here are some examples:
•Numerous Premiere Shows in Orlando from 2002
•America’s Beauty Show- Chicago, IL. March 2008.
(Attended Goldwell TrendZoom 2007 Classes @ show)
•Photo Entries in Trendzoom 2007, 2008, 2009, 2010, 2011 national color
competition, Goldwell 2009 Sign Your Look contest, as well as KMS
California’s Session Stylist Search 2010
•Color/style for editorial work such as Premiere shows, Hooters, Playboy, NFL cheerleading
•Goldwell styling competition, Diva/Gaga night- held at The Venue

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