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How much does a Lookbook cost?
Hi there, I was wondering about the rates of Lookbooks. Mostly clothing- shoes or even jewelry. Who payes the model and how much does each service cost. Lets say seasonal e.g.Autumn - Winter 2013.. Jan 05 13 12:21 pm Link A lot of things depend from your potential client. Is your potential client small local fashion company / fashion designer or your potential client is well known and very established company. Usually client choose and pay models ( also you can offer them and your models for shooting if they are small local company). For your information some average rates for professional commercial fashion photographers in Europe are from 800 Euro- 2500 Euro per day. Some photographers can earn much, much more money per day ( but they belong to premiere league or better to say they are very well established on the market with previous strong portfolio). Also a lot of things depend how much files you have to capture for Lookbook , some Lookbooks are with 10-20 files , some lookbooks are with 100+ files . Some average rate for small local fashion companies / local fashion designers are between 50 Euro- 120 Euro per file ( including shooting and serious post production , for this level of work you don't need pixel level high end retouching , but you have to provide them very serious retouching). Hope that helped, Best regards! Jan 05 13 12:58 pm Link Look books are usually a catalog for a designer, so they need to provide you the requirements of how many outfits, models, and final photos are necessary to complete the project. Based off the requriements-you should develop an estimate of how many hours it will take to execute the project and associated expenses for location, props, talent, styling, retouching, etc. Base your photo shoot cost off the estimate of hours required and present to the client for approval. Jan 05 13 02:31 pm Link By files you mean each photo? Lets say around 30 changes of clothes, one model for a new designer brand.. Serious retouching and studio. This will take at least 9 hours of shooting I guess? Jan 06 13 08:50 am Link MaL kap wrote: I think 30 wardrobe changes would take me 2 days of shooting minimum. Jan 06 13 08:57 am Link it would be based around my day-fee (2550 eur)...in it's easiest form would be around 80-120 sets per day (change of jaquet is already a set, depending on how intricate clothing is) ...with a certain amount of cleaning up images (average 12 minutes per image). Jan 06 13 09:01 am Link Michael Pandolfo wrote: The make up and hair would stay minimal and not changed only freshened up a bit.. Maybe every 6 looks or so. The stylist would be the designer- not extra charging- and would have the clothes ready.. If 3-4 outfits per hour then one very exhausting day might be enough.. Jan 06 13 09:03 am Link Herman van Gestel wrote: Does that include hair, makeup, studio, model? The retouch is included I guess.. Jan 06 13 09:04 am Link Michael Pandolfo wrote: You're over complicating things, each look should only take about 5 minutes, that is if same background, same cropping, light, same makeup/hair, just variation of the poses, 10-15 if the shot is complicated or the model inexperienced. Jan 06 13 12:47 pm Link I shoot very often Lookbook files , at least 10 times per month. When we work with online shops we made 300 files per day ( 4 photographers in team) , around 70-80 files per day with one photographer ( with high professional models which know job and have serious experience) But this is medium level of work for online shops . If we speak about top high fashion Lookbook, one photographer can make maximum 30 top files per day if you work with really top professional models. If you work with amateur models maximum 10-15 top files per day. That's our average. The main thing is to work with very experienced models, then you can make results and quantity , if you have to work with semi-professional or amateur models forget about quantity. Simply with professional and experienced models you get one perfect file from 10 shots, from the other side you can shoot amateur models all day and you won't get not even one file. Hope that helped. Jan 06 13 03:39 pm Link Love how everyone chimes in but no one actually answers the question.. Apr 04 13 04:50 pm Link M Pandolfo Photography wrote: A lookbook is basically a catalog shoot for one designer. No way it should take 30 min per look, even a 1 frame per minute you would have 30 frame or about 20 more than you need. Apr 04 13 04:56 pm Link I've done a few look books for a small vintage/etsy shop. We decided not to price per piece, but instead I charge her a fee similar to what I charge for a family portrait session. My client also pays for the hair and make-up artists, and we have a good group of models that work with us for trade. Those factors help me keep my price low. If your client isn't an independent, small business owner, than I wouldn't go that route, but it works for me in this situation. We are doing a shoot next week and we are starting at 10 am and plan to work for about three hours. I'm not sure how many looks we have yet, but I believe it will be around 20. We have four models, so the stylist gets the next ones ready while I shoot the ones who are ready to go. We usually get a lot done in a short amount of time. 30 minutes is definitely too long to spend on one look. I make sketches and shot lists and know the location ahead of time to make sure I can get the shot I need in a few minutes and move on. Apr 04 13 08:38 pm Link I've done look books/catalogue for both small business and large companies and there is a large difference in rates between the two for similar services. The small business ones tend to be more challenging logistically (budget/models/location dramas) and can get interesting while the larger ones always organised and with tighter deadlines. Most cases its white backdrop/cyclorama and shooting anywhere up to 200 outfits in a day over a number of models. Outdoor location ones take 3 times longer then studio shots to do. Highly experienced models with good skin helps and cuts a lot of time as only have a few mins to shoot each item as long as a stylist to make sure everythings on right and no tags showing. Need to get lighting/settings all perfect before you start as you want to minimize post production time as much as possible. We always shoot tethered to a computer and use presets to apply camera color profiles and some tonal corrections/etc as we shoot and at the end of the day the client usually has all the images ready for their design/graphic team to use. At the end of the day its all streamlining everything as much as possible which in turn maximizes actual profit made at the end. Apr 05 13 01:02 am Link Albert Urso Photography wrote: Because no one can answer the question with so little detail. Apr 05 13 02:08 am Link Albert Urso Photography wrote: We are all waiting on your answer. Lol Apr 05 13 02:43 am Link Bryan Benoit wrote: ^^ Yep. Apr 05 13 06:41 am Link I shoot Look Books at a base rate of 750 per day. increases based on scope and processing required. Apr 05 13 06:45 am Link so there seems to be a mixture of answers here that include catalog and line sheet work, so I'll just assume it's lookbook, in studio, no major makeup changes between looks, and try to answer the questions you asked (I shoot several a month so I'm basing it on real experience) I think you mentioned 30 looks. If you keep the makeup changes to a minimum you should be able to get that in. Key to getting it done will be using an agency model that's experienced. Model's with lots of lookbook experience will know exactly what angles are needed for lookbook. They will really really help you shoot at a good pace and it will be easy to get into a rhythm. Each market is a bit different but here in LA the well known agencies usually start models from their new faces board at $1,000 + 20% agency fee for a full day, so $1,200 for the model. As far as your question about who pays the model, usually it's the client (designer). They will open an account with the model agency and be required to fill out a credit app. Then after the shoot the agency will net 30 bill the client. In some cases when the photographer is doing all the production work the client will ask the photographer (or other producer) to book the models and in that case the photographer would bill that on the invoice to the client and then pay the model agency. It's a little more common for the photographer to add the makeup/hair fees on the invoice and pay them directly after the shoot, but if you're using mua's and hair stylist that are with agencies then it would be just like with the model where the client would open an account. As far as photography fee's go... that's kind of up to what the photographer can get based on experience and skill levels. I would say for a full day with 30 looks and delivering basic retouched images (not major retouching) $1,750 - $5,000 per day for a professional photographer on a work for hire basis with no future use fees. Photographers that are newer to markets etc. would probably be a bit lower but if you're billing less than $1,000 day rate you're probably not making much in the end. Those fees would most likely take into account the photographer has (or has access to) a studio or location with permits that works for the shoot. If it's a high end client that wants a studio like Smashbox or MILK studios then that would all be billed on top. Apr 05 13 01:56 pm Link A basic lookbook shot from scratch starts around $1,500. No CD - No Files. 15-20 pages (two-sided) of 11x14 prints. Models, MUAs are hired separately. Test shoots are excellent opportunities to build lookbooks slowly, but prints have to be discussed during the arrangement process. Hiring a photographer for a lookbook is the quickest way to start doing business. Just drop by a potential customer's business and start building a network of potential clients. Lots of follow up phonecalls can be brought in by a savvy salesperson and a solid lookbook. Keep in mind that phonecall does not mean buying customers. Phonecall = meetings with buyers or proposals for trunk shows. Lookbooks are more effective for makeup and hairstylists, and they are the ones that update on a regular basis. Garment industry does best with larger books that look more like catalogs than portfolios. Those "books" usually start at 3K. Apr 05 13 02:09 pm Link MnPhoto wrote: I've never seen a lookbook printed on 11x14 duo paper much less delivered that way from the photographer without a "CD or Files". Apr 05 13 03:26 pm Link Thanks for answering. Do these prices include tax? And what is a good way of getting jobs (look books)? Apr 06 13 11:27 am Link MnPhoto wrote: What are you talking about? Apr 07 13 01:39 am Link |
