Forums > General Industry > SCAM: Publications charge creators for editorials

Photographer

J Haggerty

Posts: 1315

Augusta, Georgia, US

Forgive if this is in the wrong topic section and I tried a search to find previous threads about this but my wording may not have helped recall it.

I was contacted this morning by an "agency" rep about publication - let's call it 'X' - wanting to feature my work in their latest issue. I responded asking what they'll need from me and was immediately sent a price list. I did not see the term "advertisement" used once in the emails, everything eluded to it being editorial content.

Laura Jade commented on her FB Page that this was happening. Who else has received such an email?

Apr 07 14 07:59 am Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

How is that a scam?

It's a business

Is it a good business? I dunno

Is not illegal

Apr 07 14 08:03 am Link

Photographer

A-M-P

Posts: 18465

Orlando, Florida, US

If you have to pay to be publish I wouldn't consider it an accomplishment.

And if the magazine doesn't have advertisers to keep them afloat do you really want to pay to be in a unknown mag who can't even get advertisers.

So pretty much any joe schmo who pays will have an editorial along side yours. What about the quality control of the content if they are criteria is only $.

Apr 07 14 08:15 am Link

Photographer

Marin Photo NYC

Posts: 7348

New York, New York, US

Yes, some publications are doing this now, charging for editorial content to be displayed in their magazines. It's not a scam, but it's quickly becoming a common practice unfortunately. The only way to deal with it is to decline.

I remember the thread you are referring to but I don't know who started it.

I'm sure you can get published without buying it.

Apr 07 14 08:17 am Link

Photographer

A-M-P

Posts: 18465

Orlando, Florida, US

Natalia_Taffarel wrote:
How is that a scam?

It's a business

Is it a good business? I dunno

Is not illegal

Not all scams are illegal for example Modeling schools biggest scam of all but perfectly legal.

Apr 07 14 08:17 am Link

Photographer

J Haggerty

Posts: 1315

Augusta, Georgia, US

It may be the publications attempt to save a starving business with the move to digital, but it definitely rubs wrong and not a good business.

Apr 07 14 08:23 am Link

Photographer

Good Egg Productions

Posts: 16713

Orlando, Florida, US

This is (one of the reasons) why being "published" doesn't mean anything anymore.

Apr 07 14 08:38 am Link

Photographer

Kent Art Photography

Posts: 3588

Ashford, England, United Kingdom

Not a scam, and there are people out there who are perfectly willing to pay up, and who feel they get their money's worth.

Apr 07 14 08:59 am Link

Photographer

A-M-P

Posts: 18465

Orlando, Florida, US

Good Egg Productions wrote:
This is (one of the reasons) why being "published" doesn't mean anything anymore.

+1

Apr 07 14 10:13 am Link

Photographer

Lily of the Valley

Posts: 1002

Toronto, Ontario, Canada

Good Egg Productions wrote:
This is (one of the reasons) why being "published" doesn't mean anything anymore.

+1

Apr 07 14 10:20 am Link

Clothing Designer

GRMACK

Posts: 5436

Bakersfield, California, US

Professors have been paying for years out-of-pocket into scholarly journals to be published.

But then they get a big fat raise too for being (self) published.

I think even "Who's Who" required one to pay to be in it - and its been around for decades.

Apr 07 14 10:22 am Link

Photographer

Chuckarelei

Posts: 11271

Seattle, Washington, US

Marin Photography NYC wrote:
Yes, [b]some[/.b] publications are doing this now, charging for editorial content to be displayed in their magazines. It's not a scam, but it's quickly becoming a common practice unfortunately. The only way to deal with it is to decline.

I remember the thread you are referring to but I don't know who started it.

I'm sure you can get published without buying it.

Some? Lots of them are doing it. That's nothing new. They have been doing it forever. From local to national level. I have had locals called me to do featured story, scheduled an interview. Then the next day someone else called me to buy an ad from them. When I said I couldn't afford the ad. Well, what do you know, so go with the story interview, disappear.

It's not illegal, it's just sleazy. Especially these days when print publication is a dying breed.

Apr 07 14 10:23 am Link

Photographer

Richard Flaskegaard

Posts: 366

Delray Beach, Florida, US

Can't comment on the publication trend.

+1 on comments re: who's who and the ilk.

There are a couple "best of" awards given in our town.  One "award" invites the winners to celebrate at an award party.  Simply buy the ticket - and a ticket for everyone you want to bring along.  The ticket is a hefty charge for second rate cocktail hour munchies.

The second "award" touts that it doesn't make you buy anything (like a party). But if you want to, you can buy a plaque or trophy or both from them.  Not cheap. But at least you have something to put on your shelf/display window/wall and point to.

Everyone has a pretty good idea that the awards don't mean much - but even a jaded person like me sort of hopes they mean something in a business I frequent.  Heck, I even like to see the "best of" plaques hanging in my Dr's office.  I feel better already, just seeing them.

The kicker for me was seeing the "best of" plaques in the local hole-in-the-wall restaurant that has hot dogs as their main item.  Nothing gourmet...just hot dog variations.  Winning four years in a row. Recognized by several outfits. With plaques to prove it. Imagine that!

Even the PPA makes you buy the award book.  To their credit, it does take competence to win the award.  But if you want a book with your image in it, you have to pay.  Don't want to pay for the book so why bother sending files for publication?  Definitely frowned upon very big time.  Several notables have tried but have always caved to pressure.    Maybe it's justified for publishing cost.  But winning and touting the prize will cost you.

Apr 07 14 10:53 am Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Good Egg Productions wrote:
This is (one of the reasons) why being "published" doesn't mean anything anymore.

BS

Pay to be in a REAL magazine.

Hint: You can't

Apr 07 14 01:05 pm Link

Photographer

barepixels

Posts: 3195

San Diego, California, US

It's deceiving the public schemes ... it's not honest.

Apr 07 14 01:17 pm Link

Retoucher

ST Retouch

Posts: 393

Amsterdam, Noord-Holland, Netherlands

Natalia_Taffarel wrote:

BS

Pay to be in a REAL magazine.

Hint: You can't

All magazines including a REAL magazines charge for publications.
That's the main business for magazines, selling pages and covers .
There are no free publications in business , each editorial or publication is paid by client ( designer, fashion company, production company etc).
Even better fashion blogs charge for editorial and publications, rates are from $100-$500 some  blogs charge even more.
Almost everyone can be published if he/she wants to pay for that.

Very good friend of mine paid last month to be published in one well known European magazine.
He wanted to " be published" and he paid for that a lot.

It is the same with art business , if you want to sell your art on the market , pay one good established curator to write something about you on his/her blog and pay for that interview in some magazine to be published  and you are ready for market.

Best,
ST

Apr 07 14 02:06 pm Link

Photographer

howard r

Posts: 527

Los Angeles, California, US

there used to be showcase books that charged photographers thousands of dollars per page to publish their photography (the black book, the alternate pick, the workbook, etc). i think some of them are still around.

in theory - what photographers got in return was this: the books were distributed to tens of thousands of top art directors all over the country, who then referred to the book dozens of times a year to find potential photographers.

it was a huge roll of the dice but you could wind up with a major new client. personally i struck out 3 years and hit a home run one year.

that said - if they don't have "A" list distribution and respect - the odds of a potential art director even seeing your ad are very slim indeed.

Apr 07 14 02:27 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

ST Retouch wrote:

All magazines including a REAL magazines charge for publications.
That's the main business for magazines, selling pages and covers .
There are no free publications in business , each editorial or publication is paid by client ( designer, fashion company, production company etc).
Even better fashion blogs charge for editorial and publications, rates are from $100-$500 some  blogs charge even more.
Almost everyone can be published if he/she wants to pay for that.

Very good friend of mine paid last month to be published in one well known European magazine.
He wanted to " be published" and he paid for that a lot.

It is the same with art business , if you want to sell your art on the market , pay one good established curator to write something about you on his/her blog and pay for that interview in some magazine to be published  and you are ready for market.

Best,
ST

My clients don't pay for publication

Nothing I've done for main stream magazine was paid for the photographer, THEY got paid

I don't believe your friend paid to be in a main stream magazine.

I think you're full of it.

Apr 07 14 05:07 pm Link

Photographer

Michael McGowan

Posts: 3829

Tucson, Arizona, US

There are magazines that take money for "editorial" space. Others accept very expensive items for review to get space allocated.

But most mainstream magazines actually pay a little something for editorial use of photographs. A few these days accept free photos from web sites that want the publicity.

The editorial practices of magazines have definitely been compromised over the past few years, but most still don't do stories for money.

Apr 07 14 05:21 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Michael McGowan wrote:
But most mainstream magazines actually pay a little something for editorial use of photographs. A few these days accept free photos from web sites that want the publicity. .

That little something is more than most photographers here get for shoots.

Just did Bazar, Cosmo, Fabulous and Look - Client got paid, I did too.

I would like to see some evidence about these people paying to be in mainstream magazines.

Apr 07 14 05:25 pm Link

Photographer

wendy haigh

Posts: 517

Melbourne, Victoria, Australia

I recently started a thread about Institute Magazine on Facebook.  They were asking for submissions, so sent a couple of my images in to them.  They accepted, but wanted me to pay 250 pounds, which would nearly be $500 Australian dollars.  They stated this was for advertising, and costs associated with having a graphic designer do the layout.  I have stopped liking and sharing Institutes images, as why should I help them advertise, when they charge photographers for it!!!

Apr 07 14 05:29 pm Link

Photographer

Mortonovich

Posts: 6209

San Diego, California, US

It's not a scam, per se, but it's lame as hell.
Sorta along the same lines as that suckass bikini company Ujena that
actually charges suckers to shoot material for them that then gets used
in their ads. Apparently there are losers out there that think that is a
cool deal.

Apr 07 14 06:41 pm Link

Photographer

Solas

Posts: 10390

Toronto, Ontario, Canada

wendy haigh wrote:
They stated this was for advertising, and costs associated with having a graphic designer do the layout.

lol lol lol what a crock hahahaha

Apr 07 14 06:55 pm Link

Photographer

Chicchowmein

Posts: 14585

Palm Beach, Florida, US

Good Egg Productions wrote:
This is (one of the reasons) why being "published" doesn't mean anything anymore.

you can't pay to be published in legitimate magazines ( unless you purchase ad space. There are some vanity magazines and e zines where you can pay but they are not worth being published in.

Apr 07 14 07:47 pm Link

Photographer

Chicchowmein

Posts: 14585

Palm Beach, Florida, US

ST Retouch wrote:

All magazines including a REAL magazines charge for publications.
That's the main business for magazines, selling pages and covers .
There are no free publications in business , each editorial or publication is paid by client ( designer, fashion company, production company etc).
Even better fashion blogs charge for editorial and publications, rates are from $100-$500 some  blogs charge even more.
Almost everyone can be published if he/she wants to pay for that.

Very good friend of mine paid last month to be published in one well known European magazine.
He wanted to " be published" and he paid for that a lot.

It is the same with art business , if you want to sell your art on the market , pay one good established curator to write something about you on his/her blog and pay for that interview in some magazine to be published  and you are ready for market.

Best,
ST

Sorry Bullshit.

Good magazines sell advertising not their covers. Advertorials are sold but they are not the same as editorials and it is usually pretty easy to pick out the difference.

I would never paid to be published and I doubt I could afford to be published anywhere that would be worth me paying for (like Vogue).

Apr 07 14 07:52 pm Link

Photographer

Solas

Posts: 10390

Toronto, Ontario, Canada

ST Retouch wrote:
All magazines including a REAL magazines charge for publications.
That's the main business for magazines, selling pages and covers .
There are no free publications in business , each editorial or publication is paid by client ( designer, fashion company, production company etc).
Even better fashion blogs charge for editorial and publications, rates are from $100-$500 some  blogs charge even more.
Almost everyone can be published if he/she wants to pay for that.

Very good friend of mine paid last month to be published in one well known European magazine.
He wanted to " be published" and he paid for that a lot.

It is the same with art business , if you want to sell your art on the market , pay one good established curator to write something about you on his/her blog and pay for that interview in some magazine to be published  and you are ready for market.

Best,
ST

lol wtf is this?

You should be a writer, big_smile you create engaging creative stories !!

Apr 07 14 07:59 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Karl JW Johnston wrote:

lol wtf is this?




You should be a writer, big_smile you create engaging creative stories !!

You should read the DAR forum more often smile

Apr 07 14 10:28 pm Link

Photographer

AJ_In_Atlanta

Posts: 13053

Atlanta, Georgia, US

ST Retouch wrote:

All magazines including a REAL magazines charge for publications.
That's the main business for magazines, selling pages and covers .
There are no free publications in business , each editorial or publication is paid by client ( designer, fashion company, production company etc).
Even better fashion blogs charge for editorial and publications, rates are from $100-$500 some  blogs charge even more.
Almost everyone can be published if he/she wants to pay for that.

Very good friend of mine paid last month to be published in one well known European magazine.
He wanted to " be published" and he paid for that a lot.

It is the same with art business , if you want to sell your art on the market , pay one good established curator to write something about you on his/her blog and pay for that interview in some magazine to be published  and you are ready for market.

Best,
ST

WTH are you on about?  I have never paid to be published, in fact some publishers pay you.  Sure its peanuts but they pay for the right content.

Regardless vanity publishing isn't new, and you can bet creative directors and buyers don't "count" it.

Apr 07 14 10:39 pm Link

Photographer

Ralph Easy

Posts: 6426

Sydney, New South Wales, Australia

https://cdn.memegenerator.net/instances/500x/48271592.jpg

.

Apr 08 14 12:25 am Link

Model

JoJo

Posts: 26560

Clearwater, Florida, US

"Vanity Press" has been around for many years... just ask most of those that publish their coffee table books and calendars.
http://en.wikipedia.org/wiki/Vanity_press

Apr 08 14 12:37 am Link

Photographer

ms-photo

Posts: 538

Portland, Oregon, US

It's not a scam but a SPAM, if they are emailing you about something they want you to pay for.

Apr 08 14 12:45 am Link

Photographer

Photos by DeanR

Posts: 696

Nanaimo, British Columbia, Canada

Mortonovich wrote:
It's not a scam, per se, but it's lame as hell.
Sorta along the same lines as that suckass bikini company Ujena that
actually charges suckers to shoot material for them that then gets used
in their ads. Apparently there are losers out there that think that is a
cool deal.

Doesnt Look bikinis do similar?

Apr 08 14 03:39 am Link

Photographer

J Haggerty

Posts: 1315

Augusta, Georgia, US

Very interesting back and forth on this thread, thanks everyone for the discussion!

Have marked them for SPAM and mentioned before. It really didn't help their case that they mentioned (but didn't link) a publication name shared by a few conflicting styles - heavy metal music in one, bubblegum fashion in another, edgier fashion in yet another with conflicting fonts.

Someone mentioned paying to be published in a fine art forum - I've seen this before and I don't agree with this practice either, it's one thing to buy you're own copy but for them to charge you to publish your work in their book is a bit ridiculous. I've also become extremely cautious about art contests and paid critiques and some of them just read as "spec work".

I just want to make pretty book/CD covers and hermit away.

Apr 08 14 03:06 pm Link

Photographer

Darren Brade

Posts: 3351

London, England, United Kingdom

ST Retouch wrote:

All magazines including a REAL magazines charge for publications.
That's the main business for magazines, selling pages and covers .
There are no free publications in business , each editorial or publication is paid by client ( designer, fashion company, production company etc).
Even better fashion blogs charge for editorial and publications, rates are from $100-$500 some  blogs charge even more.
Almost everyone can be published if he/she wants to pay for that.

Very good friend of mine paid last month to be published in one well known European magazine.
He wanted to " be published" and he paid for that a lot.

It is the same with art business , if you want to sell your art on the market , pay one good established curator to write something about you on his/her blog and pay for that interview in some magazine to be published  and you are ready for market.

Best,
ST

In the UK any space that is brought that isn't clearly an advertisement has to be marked showing that it is. They are branded with words like "Advertorial".

Otherwise the magazine can look as if they are recommending a product rather than it being a paid for advert.

Apr 09 14 01:20 am Link

Model

Goodbye4

Posts: 2532

Los Angeles, California, US

It's bullshit. This "pay to play" thing has been popping up quite a bit lately. The magazines worth being in don't charge. Magazines should be making their profit from advertising and not from the people providing their content.

Apr 09 14 09:23 am Link

Model

JoJo

Posts: 26560

Clearwater, Florida, US

Kelleth wrote:
It's bullshit. This "pay to play" thing has been popping up quite a bit lately. The magazines worth being in don't charge. Magazines should be making their profit from advertising and not from the people providing their content.

Really?
Ever been to a bar with a cover charge... shouldn't the bar be making it's money selling drinks?

Look at the local Toronto magazines like Toronto Life, NOW, RPM... even Macleans. None of these could exist without 'pay to play' submissions.

Advertisers can't shoulder the entire cost of publishing...
Readers/subscribers can't be expected to pay the whole shot.

Want to know what's happening in Toronto today - NOW magazine.
Would you pay $5.00 (or more) per issue for NOW http://www.nowtoronto.com/
Just about every article and submission in NOW (except maybe the latest Rob Ford news wink) is 'pay to play'

Apr 09 14 10:23 am Link