Hazem Giballi  wrote:
Easier?  In general.. tips that make your job easy.. lighting mainly. 

Now to be more specific..

If I wanted to achieve an image like this: http://ilikegoldinmygrills.blog.com/fil … large1.jpg

Pretty sure that's just the sun.

It's on the retoucher to make it look like this image does.

Marcus Christopher wrote:
Agreed. It shouldn't be a problem for a good retoucher to achieve this look in post. However, in my opinion, a polarizing filter would help a lot.

A filter, maybe a B&W adjustment layer (set to tint and masked to the skin) and some cross processing in post.  The trick is to position the model right for the nice highlights and the right time of day

Marcus Christopher wrote:
Agreed. It shouldn't be a problem for a good retoucher to achieve this look in post. However, in my opinion, a polarizing filter would help a lot.

+1

You can get that look just using camera raw, use the split toning and the temperature sliders/adjustment brush to tweak.

Paul Tirado Photography wrote:
Pretty much what everybody said but since a specific image was used as reference and as a photographer you are in the end responsible for all in the frame, one cannot ignore that is one high level agency model so I would say use the very best model you can possibly get.

+1 Selection of model is also crucial.

Charlie-CNP wrote:
OP: Technically, you can achieve this look in camera without much retouching. Why rely on photoshop if you don't have to? If you use a ND filter or Polarizer, you can get the sky to come out like this with a shallow DOF. For lighting, it is very simple. The direction of the sun is coming from high and right, and then there is a simple fill happening in the shadows from a reflector. Most likely the photographer that did this image did do some post work as well on the skin and saturation of colors in the channel mixer, but other than that, pretty straight forward. I would probably shoot it as clean as possible from the get go, and that will save you time later. good luck!

Why do people say stuff like this??

You think the photographer did SOME retouching in the international GUCCI campaign????

Give me a fucking break!

I will personally give you my house if you can do this in camera.

I will pay you that much just to get that level of saturation on the skin while keeping the dress and shoes completely desaturated.

YES in camera

God's sake!