Forums > General Industry > Why pictures in magazines are not at their best ?

Retoucher

Closer 2 Perfection

Posts: 20

Paris, Île-de-France, France

I wonder why many photographies in fashion and men magazines are not at their best ?

Many times :
- the skin color is too blue,
- there's a poor contrast (levels have not been adjusted),
- the sharpness is not good,
- ...

We could think it's because of the CMYK gamut and the printing screen, but when you look the pictures on magazines websites they have the same problem.

Globally pictures on advertising pages look always better than pictures in fashion and models pictorials.

According to me, because advertising companies pay for their ads and want to catch the readers eye, they care about the pictures quality and pays retouchers to get the best ads possible ?

But does it means, because the magazine pays for all their other pictures, they don't want extra cost for their fashion and models pictorials and so don't ask retouchers help ?

Thanks for your comment.

Nov 09 13 10:28 am Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Closer 2 Perfection wrote:
I wonder why many photographies in fashion and men magazines are not at their best ?

Many times :
- the skin color is too blue,
- there's a poor contrast (levels have not been adjusted),
- the sharpness is not good,
- ...

We could think it's because of the CMYK gamut and the printing screen, but when you look the pictures on magazines websites they have the same problem.

Globally pictures on advertising pages look always better than pictures in fashion and models pictorials.

According to me, because advertising companies pay for their ads and want to catch the readers eye, they care about the pictures quality and pays retouchers to get the best ads possible ?

But does it means, because the magazine pays for all their other pictures, they don't want extra cost for their fashion and models pictorials and so don't ask retouchers help ?

Thanks for your comment.

Have you ever thought maybe your appreciation of beauty and your criteria for what's good and what's bad might not be at its best?

Images don't always have to be sharp
Skintones don't always have to be orange.
Contrast doesn't have to be high in every image.

example:

https://2.bp.blogspot.com/_iuWxWIgA8GU/S-cfJQEv6PI/AAAAAAAADk0/mxKxlPFtUw4/s640/editorial-white-vogue-italia-1.jpg

https://2.bp.blogspot.com/-tQ871E3zmoY/TfZ926UmKNI/AAAAAAAABLU/XwkEg1cpzFI/s1600/Peek-a-Boo_by_Mert_amp_Marcus_for_Pop_Issue_16_Fall_2007.jpg

https://tendenciambigua.files.wordpress.com/2011/04/naomi-campbell-by-mert-marcus-interview07.jpg?w=900

https://www.thinkcontra.com/wp-content/uploads/2012/09/022-D1379-023-0008color.jpg



What do you think of those?

Also, there's an image in your portfolio, where the before seems to be already retouched. Who is the photographer? https://www.modelmayhem.com/portfolio/pic/34373419
Were you commissioned to do that?

Nov 09 13 12:10 pm Link

Photographer

Leonard Gee Photography

Posts: 18096

Sacramento, California, US

Closer 2 Perfection wrote:
I wonder why many photographies in fashion and men magazines are not at their best ?

Best for who? Not every image needs to be high saturation and vivid colors. The economy of the four color web printing process is tweaked as good as it can get for the paper. Unless you want to go to sheet fed, more ink on expensive paper and slower runs, it isn't going to happen. National Geographic with a rotogravure press is much better.

I've done no expenses spared 8 ink with varnish runs on sheet fed with custom paper, but you don't want to know how much it cost. Most customers cant' even deal with the custom separation costs, let alone the press run. If you want to pay for an art book or some of the European art magazines that's different.

Nov 09 13 12:16 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Leonard Gee Photography wrote:
The economy of the four color web printing process is tweaked as good as it can get for the paper

I suspect that's not the real problem.

But he would need to post in critique to know what I mean.

Also, I'm suspecting, since it's THE SAME text on his website and MM profile, this is simply SPAM

Nov 09 13 12:19 pm Link

Photographer

Robert Randall

Posts: 13890

Chicago, Illinois, US

Natalia_Taffarel wrote:
Also, there's an image in your portfolio, where the before seems to be already retouched. Who is the photographer? https://www.modelmayhem.com/portfolio/pic/34373419
Were you commissioned to do that?

Oh Lordie, that's a can of worms, now isn't it!

Nov 09 13 12:21 pm Link

Photographer

Awesome Headshots

Posts: 2370

San Ramon, California, US

Closer 2 Perfection wrote:
Why pictures in magazines are not at their best ?

Best = It's the magazines decision what sucks and what doesn't.

Nov 09 13 12:25 pm Link

Photographer

Tim Roper

Posts: 146

Palo Alto, California, US

Closer 2 Perfection wrote:
I wonder why many photographies in fashion and men magazines are not at their best ?

Many times :
- the skin color is too blue,
- there's a poor contrast (levels have not been adjusted),
- the sharpness is not good,
- ...

Your notions of "best" are rather generic, while editorials and campaigns are very specific creative visions.

Is Mert & Marcus's work "too blue?"  Not for their creative vision.

Is Sarah Moon's work for Valentino too low contrast and out of focus?  Not for the feel they wanted.

Does Hedi Slimane not have the money to apply a "better" tone curve to campaigns?  Of course not, he's in charge of the budget and the vision!

Rule No. 1 (and maybe 2 and 3) in fashion: don't be generic and boring.

Nov 09 13 12:38 pm Link

Photographer

Brooklyn Bridge Images

Posts: 13200

Brooklyn, New York, US

High quality printing = expensive

Nov 09 13 01:01 pm Link

Photographer

Robert Randall

Posts: 13890

Chicago, Illinois, US

Closer 2 Perfection wrote:
I wonder why many photographies in fashion and men magazines are not at their best ?

Many times :
- the skin color is too blue,
- there's a poor contrast (levels have not been adjusted),
- the sharpness is not good,
- ...

We could think it's because of the CMYK gamut and the printing screen, but when you look the pictures on magazines websites they have the same problem.

Globally pictures on advertising pages look always better than pictures in fashion and models pictorials.

According to me, because advertising companies pay for their ads and want to catch the readers eye, they care about the pictures quality and pays retouchers to get the best ads possible ?

But does it means, because the magazine pays for all their other pictures, they don't want extra cost for their fashion and models pictorials and so don't ask retouchers help ?

Thanks for your comment.

I just viewed your web site, and I must say, you have an incredible understanding of how the hue/saturation sliders work... you present a very interesting interpretation of imagery!

Nov 09 13 01:04 pm Link

Photographer

Looknsee Photography

Posts: 26342

Portland, Oregon, US

Why pictures in magazines are not at their best ?

Could be a number of reasons:

1)  When measuring "quality", some magazines may consider "cost" and "quick" as the major attributes of "quality".

2)  The photographer is trying to make an artistic statement by being different.

3)  The printer is cutting corners.

4)  OJR (On the job retirement) -- the quality control editor just doesn't care.

Who can say?

Nov 09 13 01:10 pm Link

Photographer

LA StarShooter

Posts: 2739

Los Angeles, California, US

fashion ads often rock. Editorials in print fashion magazines are often very good-they catch a lot of readers attentions. Looks go through cycles. Blue is still in but Versace went differently in a campaign using Mert & Marcus.

Here's one Mert & Marcus http://lookslikegooddesign.com/wp-conte … /mm-1.jpeg and I think this from an editorial.

During this blue period Versace hired them and then they had to change direction for 2013. Donatella Versace stated that she was going with Kate Moss and this time it was about the model and the clothes. Here's Mert and Marcus following the client's direction: http://www.designscene.net/wp-content/u … ott-07.jpg

You'll see their customary blue tonality went right out the window.

It's evident from what Natalia posted of your retouching that you like more natural skin tones, but I actually like the original you retouched. It really grabbed my eye.

What makes a magazine editor and Donatella Versace see the same way for a while may change due to economics, sales, and feedback and they may end up choosing different styles after a few years. And magazine editors will change the style and look of editorials, as they search for the new 'it" thing.

Nov 09 13 01:11 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Looknsee Photography wrote:
Why pictures in magazines are not at their best ?

Could be a number of reasons:

1)  When measuring "quality", some magazines may consider "cost" and "quick" as the major attributes of "quality".

2)  The photographer is trying to make an artistic statement by being different.

3)  The printer is cutting corners.

4)  OJR (On the job retirement) -- the quality control editor just doesn't care.

Who can say?

What magazines are you buying?

Nov 09 13 01:13 pm Link

Photographer

Jerry Nemeth

Posts: 33355

Dearborn, Michigan, US

Robert Randall wrote:
I just viewed your web site, and I must say, you have an incredible understanding of how the hue/saturation sliders work... you present a very interesting interpretation of imagery!

True.

Nov 09 13 01:16 pm Link

Photographer

Laura Elizabeth Photo

Posts: 2253

Rochester, New York, US

While I don't generally agree that magazines put out anything sub-par, there was an instance that it came up while I was attending RIT.  I was looking through a vogue to find examples of different lighting (high key, low key, over exposed, underexposed) and I remember finding an advertising image that was clearly not only underexposed but also so nosy from and the lighting in general was just terrible.  I remember showing it to my advertising teacher to ask it if counted for underexposed and she 'Ughhh yes' in a way where I could tell she clearly didn't think much of the picture.

That being said, all the other images in the magazine were pro quality and I haven't really come across anything that bad since.  Maybe the editors where on a tight budget or just saw something they liked in the image that I didn't.  Flukes happen I'm sure, but generally those blurs, color effects and everything else is intentional and on par with current styles and trends for a reason-it looks good and also new and unique.

Nov 09 13 02:13 pm Link

Photographer

Bob Warren

Posts: 163

Houston, Texas, US

Awesome Headshots wrote:
Best = It's the magazines decision what sucks and what doesn't.

Oh yeah - I've had editors do stuff to my images that make me glad there's a check involved.

Nov 09 13 03:43 pm Link

Photographer

Jeff Fiore

Posts: 9225

Brooklyn, New York, US

Natalia_Taffarel wrote:
Also, there's an image in your portfolio, where the before seems to be already retouched. Who is the photographer? https://www.modelmayhem.com/portfolio/pic/34373419
Were you commissioned to do that?

I like the original better smile

But then seeing my avatar, I already like those looks.

Nov 09 13 03:59 pm Link

Photographer

B R U N E S C I

Posts: 25319

Bath, England, United Kingdom

I think I must be in trouble then too as all my images seem lacking in colour completely!

Maybe the OP can save me?

IBTL




Just my $0.02

Ciao
Stefano

www.stefanobrunesci.com

Nov 09 13 04:06 pm Link

Photographer

Digitoxin

Posts: 13456

Denver, Colorado, US

Joined yesterday?

Good first post.  Would you like some toast with your spam?

Oh, and who did the retouching on the "before" images?  Is that your work?

Nov 09 13 04:15 pm Link

Photographer

Jeff Fiore

Posts: 9225

Brooklyn, New York, US

That Italian Guy wrote:
I think I must be in trouble then too as all my images seem lacking in colour completely!

Maybe the OP can save me?

IBTL




Just my $0.02

Ciao
Stefano

www.stefanobrunesci.com

You know.... You could do selective coloring... just saying smile

Nov 09 13 05:01 pm Link

Photographer

J O H N A L L A N

Posts: 12221

Los Angeles, California, US

I'd suggest you post in critique to see how well your idea of perfection aligns with others.

Nov 09 13 05:18 pm Link

Retoucher

Closer 2 Perfection

Posts: 20

Paris, Île-de-France, France

Digitoxin wrote:
Joined yesterday?

Good first post.  Would you like some toast with your spam?

Oh, and who did the retouching on the "before" images?  Is that your work?

Image purchased on Fotolia and "before" is not retouched.

Nov 09 13 05:22 pm Link

Retoucher

Closer 2 Perfection

Posts: 20

Paris, Île-de-France, France

J O H N  A L L A N wrote:
I'd suggest you post in critique to see how well your idea of perfection aligns with others.

I've already done it and it seems only a few shares it.

Nov 09 13 05:25 pm Link

Retoucher

Closer 2 Perfection

Posts: 20

Paris, Île-de-France, France

Jerry Nemeth wrote:

True.

According to all other comments, I'm not sure whether or not it's a compliment.

Nov 09 13 05:28 pm Link

Photographer

Jerry Nemeth

Posts: 33355

Dearborn, Michigan, US

Closer 2 Perfection wrote:

According to all other comments, I'm not sure whether or not it's a compliment.

Think about it.

Nov 09 13 05:32 pm Link

Photographer

Carle Photography

Posts: 9271

Oakland, California, US

Digitoxin wrote:
Joined yesterday?

Good first post.  Would you like some toast with your spam?

Oh, and who did the retouching on the "before" images?  Is that your work?

Closer 2 Perfection wrote:
Image purchased on Fotolia and "before" is not retouched.

Images that are sold through stock sites are usually ALREADY retouched...

Nov 09 13 05:35 pm Link

Photographer

Darren Brade

Posts: 3351

London, England, United Kingdom

It's all pretty subjective. You like one style and everybody else likes another.

Retouchers are used in most fashion campaigns regardless of medium.

Maybe you're comparing high fashion with commercial fashion?

Nov 09 13 06:21 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Closer 2 Perfection wrote:

Image purchased on Fotolia and "before" is not retouched.

Yes, it is.



So... You're new at this and you didn't know where you were when you posted that.
Don't assume what you like looks good, it's a normal Mistake when one is starting out.
Reasearch about art, any visual arts, not just photography.

If you want to do web design don't sell yourself as a retoucher.

If you want to be a retoucher don't use stock images as portfolio.

Get real clients, who can give you real feedback and you can't earn from it.

Mods, sorry if this is HJ but I think the OP needs this .

Cheers!

Nov 09 13 07:03 pm Link

Retoucher

Closer 2 Perfection

Posts: 20

Paris, Île-de-France, France

Natalia_Taffarel wrote:

Yes, it is.

Sorry I accept critiques concerning my skills but not that I'm a liar faking its job
http://www.fotolia.com/id/27622913
http://www.fotolia.com/id/31206582
http://www.fotolia.com/id/33568346
If I purchased Konrad Bak pictures, that's because I thought they are really great even if according to me the pictures I purchased are lacking contrast and colors. I explain this in the first question of my FAQ but it seems nobody read it.

Natalia_Taffarel wrote:
So... You're new at this and you didn't know where you were when you posted that.
Don't assume what you like looks good, it's a normal Mistake when one is starting out.

Yep it looks like you hit the main point.
Sorry to have hurt everybody with my question. I've expresses my feelings in this post and wanted to share it with others.
I completely understand the majority of you. I should have wait the answers in my post for critiques before posting my feelings here.
https://www.modelmayhem.com/po.php?thread_id=908537
I really didn't mean to spam through this question.

Natalia_Taffarel wrote:
If you want to do web design don't sell yourself as a retoucher.

Yep that's what it seems I should focus on.

Natalia_Taffarel wrote:
Mods, sorry if this is HJ but I think the OP needs this .
Cheers!

Thanks for your help Natalia.

Nov 09 13 09:55 pm Link

Photographer

exartica

Posts: 1399

Bowie, Maryland, US

Closer 2 Perfection wrote:
I wonder why many photographies in fashion and men magazines are not at their best ?

Because it is fashion photography, not product photography.  There is a difference.

Nov 09 13 11:35 pm Link

Retoucher

Natalia_Taffarel

Posts: 7665

Buenos Aires, Buenos Aires, Argentina

Closer 2 Perfection wrote:

Sorry I accept critiques concerning my skills but not that I'm a liar faking its job
http://www.fotolia.com/id/27622913
http://www.fotolia.com/id/31206582
http://www.fotolia.com/id/33568346
If I purchased Konrad Bak pictures, that's because I thought they are really great even if according to me the pictures I purchased are lacking contrast and colors. I explain this in the first question of my FAQ but it seems nobody read it.

Not calling you a liar, you probably can't tell that it is, but it is definitively retouched.

Nov 10 13 02:13 am Link

Photographer

M Barnes Photography

Posts: 219

Palmerston North, Manawatu-Wanganui, New Zealand

Yeah, those three befores are heavily retouched. Yowza.

Nov 10 13 05:28 am Link

Photographer

Solas

Posts: 10390

Toronto, Ontario, Canada

oh vey.

Nov 10 13 09:04 am Link

Retoucher

Abe Rempel

Posts: 100

Windsor, Ontario, Canada

Closer 2 Perfection wrote:

Sorry I accept critiques concerning my skills but not that I'm a liar faking its job
http://www.fotolia.com/id/27622913
http://www.fotolia.com/id/31206582
http://www.fotolia.com/id/33568346

It seems to me that you think stock photos aren't retouched. That's clearly not the case.

Nov 10 13 01:05 pm Link

Photographer

Digitoxin

Posts: 13456

Denver, Colorado, US

Closer 2 Perfection wrote:

Image purchased on Fotolia and "before" is not retouched.

Do you honestly think that the " before" image is not retouched?   Really?

Nov 10 13 01:11 pm Link

Photographer

WIP

Posts: 15973

Cheltenham, England, United Kingdom

Because when there's a print run the average is calibrated not each individual page in addition the quality of paper pays a large part in the reproduction.

Nov 10 13 01:12 pm Link

Photographer

Ralph Easy

Posts: 6426

Sydney, New South Wales, Australia

This is the dude that is responsible.

Talk to him.

https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRBoS1-BX5wUvTPkepDLASYL0kSWfiKpHIHGM3cORZsg78W8U8Yjg

.

Nov 10 13 02:49 pm Link

Retoucher

Closer 2 Perfection

Posts: 20

Paris, Île-de-France, France

Sorry for the misunderstanding.

When Digitoxin wrote

Digitoxin wrote:
Oh, and who did the retouching on the "before" images?  Is that your work?

I thought she was meaning I retouch the "before" images so that it looks with no colors contrast.

Whatever, with the constructive critiques I got on the Critiques Forum, I've changed my pages.
No more "Your Pictures", "Our work" but some variants to show customers which kind of work I could do.
And once I will have built the demo pages for other designs, I will focus my site on HQ websites solutions offering something else than the automatic solutions.

Nov 10 13 03:03 pm Link

Photographer

Tim Roper

Posts: 146

Palo Alto, California, US

Raoul Isidro Images wrote:
This is the dude that is responsible.

Talk to him.

https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRBoS1-BX5wUvTPkepDLASYL0kSWfiKpHIHGM3cORZsg78W8U8Yjg

.

More likely one of these women, or others like them.  Very few men on fashion mag mastheads these days.

https://farm4.staticflickr.com/3700/10787660876_be56535bb9_o.png
https://farm6.staticflickr.com/5515/10787742874_b69929c66b_o.png

Nov 10 13 03:12 pm Link

Photographer

fsp

Posts: 3656

New York, New York, US

I think all this is just too funny.. A retoutcher isn't even an artist, he is only a repairmem. We never had any need for retoutchers before digital... The photographer did all the corrections as part of his skill set.

Imagin DaVinci using a retoutcher? Hey man ur paintings are too red dude! Hahahahaha

Nov 10 13 04:33 pm Link

Photographer

Kezins Photography

Posts: 1389

Beckley, West Virginia, US

-" the skin color is too blue,
- there's a poor contrast (levels have not been adjusted),
- the sharpness is not good,
- ... "

All completely subjective ideas.  There's no such thing as the "right way" to do art. It'd be pretty boring if that were the case.

Nov 10 13 04:36 pm Link