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Photographer
Warren Leimbach
Posts: 2,669
Tampa, Florida, US


I have been thinking about changing my logo and would appreciate your thoughts.




Here's the old one.


http://photos.modelmayhem.com/photos/080225/11/47c2ebcd869ca_m.jpg



Here's the new one.

http://photos.modelmayhem.com/photos/130424/18/517884883a7a8_m.jpg

What are your thoughts?

A) the old one was better
B) the new one is better
C) I am confused.  Are you in the puzzle business?
D) I like something else in your portfolio much better.
E) I hate multiple choice tests.  I will write a novel in the margins.




Thank you all in advance for your valuable feedback.
Apr 24 13 06:36 pm  Link  Quote 
Photographer
The Effective Image
Posts: 3,943
Lansing, Michigan, US


A

Color attracts attention.
Bigger is better.
Apr 24 13 06:38 pm  Link  Quote 
Photographer
SYCF
Posts: 276
Los Angeles, California, US


C. If you really want the puzzle concept, take out the hand and use another way to get the idea across. THEN you'll really sell some puzzles. wink
Apr 24 13 11:28 pm  Link  Quote 
Photographer
Paul Tirado Photography
Posts: 4,241
New York, New York, US


C. Either puzzle business or you promoting autism awareness or provide autism behavioral training. I would have never guessed photography.

https://www.google.com/search?q=autism+ … 80&bih=676
Apr 24 13 11:31 pm  Link  Quote 
Photographer
Shot By Adam
Posts: 5,856
Las Vegas, Nevada, US


C

I don't get the logo either
Apr 24 13 11:42 pm  Link  Quote 
Photographer
E H
Posts: 655
Calgary, Alberta, Canada


F)  way too busy and too much going on,, to aid and promote instant public recognition....
Apr 25 13 12:05 am  Link  Quote 
Photographer
S A L I N G E R
Posts: 604
Melbourne, Victoria, Australia


C.

On a side note, do you do TFP (Time for Puzzles)?
Apr 25 13 12:26 am  Link  Quote 
Model
Scarlett de la Calle
Posts: 414
Canberra, Australian Capital Territory, Australia


S A L I N G E R wrote:
C.

On a side note, do you do TFP (Time for Puzzles)?

BAZINGA. On a side note C. I do not get how your logo is to do with photography at all!

Apr 25 13 12:32 am  Link  Quote 
Photographer
RachelReilly
Posts: 1,730
Washington, District of Columbia, US


The black and white one but still cheesy
Apr 25 13 10:21 am  Link  Quote 
Model
Cole Morrison
Posts: 3,958
Portland, Oregon, US


I dont like it.
But with that said, the colored one is better.
Apr 25 13 10:28 am  Link  Quote 
Photographer
M Pandolfo Photography
Posts: 12,116
Tampa, Florida, US


I may be reaching but, like others, I'm trying to figure out the association with photography. Perhaps the "puzzle" concept is that YOU are the missing piece of the client's project. Something to do with being the right fit? Solving their puzzle?

With that said, neither are effective imo. The hand definitely needs to go because it is both unnecessary to the concept and it's distracting. Neither of which you want in a logo.

If your intent on using the puzzle piece as the core of the design it should be a very subtle instance of where the image portrays only a piece "being fit" into the slot...to let the viewer finish the "fit" on their own.

A lot more abstract than the current version. You want the visual recognition but you don't want to beat the viewer over the head with the story.

Edit: I'd also recommend if you're keeping the puzzle concept, that you include a sub-header that ties it in...

Leinbach Photography
the missing piece to your imaging puzzle

I know that's cheesy but you get the idea. THEN the puzzle makes sense.
Apr 25 13 10:32 am  Link  Quote 
Photographer
L A U B E N H E I M E R
Posts: 8,742
Seattle, Washington, US


C
Apr 25 13 10:37 am  Link  Quote 
Photographer
TuesdayGlamour
Posts: 246
Akron, Ohio, US


C
Apr 25 13 10:56 am  Link  Quote 
Model
T A Y L O R
Posts: 2,977
Austin, Texas, US


C

You have some good work in your portfolio, but I was not expecting anything when I clicked on your avatar.
Apr 25 13 11:35 am  Link  Quote 
Photographer
Warren Leimbach
Posts: 2,669
Tampa, Florida, US


Great responses from thoughtful people.


Thank you all!
Apr 25 13 12:17 pm  Link  Quote 
Photographer
Will Snizek Photography
Posts: 1,387
Beckley, West Virginia, US


From a marketing standpoint, you always want at least two colors in a logo to convey feelings to a consumer.  Black and white logos don't convey feelings.  Different colors work for different messages.
Apr 25 13 12:20 pm  Link  Quote 
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