"To expand my knowledge and creativity in the field of design through experimenting with illustration & graphic design emphasis on fashion and lifestyle, and to use my inspiration to fully explore my potential and to maximize my impact on the world of style."

I am one-stop-shopping creative service.

I began my early career as an assistant for a prominent Indonesian fashion designer in 1993. I received a scholarship from LaSalle International Fashion School and pursued further education in Singapore.

I turned into a men’s wear mass garment designer after graduated in 1998 and joined LaSalle College International Jakarta in the same year and have been teaching fashion illustration and fashion concept before finally becoming a program coordinator.

I am known as Jakarta’s first fashion illustrator, have worked with many prestigious publication such as Cosmopolitan, Harper’s Bazaar, Female, and Esquire. I’ve been involved with professional work related to creative direction, advertisement, fashion shows, illustration, graphic design, digital imaging, and magazine since then.

I am also a graphic designer and creative director for some advertisements, including Nestle, Sampoerna A Mild, Sony Music, EMBA, Rider, Nokia, Schweppes, and Word of Mouth.

2000-current Freelance Works:

- Fashion Director for Word of Mouth Bali
- Illustrator for magazines: A+, Female, Harper's Bazaar, Cosmopolitan, Esquire and Elle
- Illustrator for well known Indonesian fashion designers: Urban Crew & Sebastian
Gunawan
- Illustrator for IPMI Trend Show 2001 "Luminaire"
- Illustrator for JakArt 2001 poster exhibition
- Illustrator for Tira Jeans thematic showroom display
- Illustrator for A Mild Live online interactive game "Hits Maker"
- Illustrator for Nestle High Calcium Low Fat product packaging
- Illustrator for Nokia – Populo fashion show “The Player”
- Illustrator for Cosmopolitan "Answers Your Questions" book, published by Cosmopolitan Indonesia
- Illustrator for Schweppes promotional materials
- Illustrator & Graphic Designer for Tabasco underwear items
- Creative Director and Graphic Designer for Sony Music for cds Audy 18, Rida Sita Dewi, and Vivi
- Creative Director, Illustrator, and Graphic Designer for Tira Jeans ad campaign "Tira Virtuality" and "Me and My Jeans"
- Creative Director and Show Director for LaSalle International College's Graduation
Shows "Tech on Craft - 2002", "Neo Industrial - 2003", “Neo Reflection – 2004”, “Neo Premiere – 2005, “Neo Festiphoria - 2006”, “The 10th – A Decade 2 Dedicate – 2007”, “Finding Azurlight fashion play – 2007”, “Prologue - 2008”, and “Electromagnifique - 2009”
- Creative Director and Graphic Designer for Rider ad campaign
- Creative Director, Graphic Designer, and Digital Artist for EMBA ad campaign
- Graphic Designer for ASEAN Secretariat corporate identity
- Graphic Designer for Fame 74 Corporate Identity
- Graphic Designer for Serge Thomann Images - Melbourne

SINGAPORE BASIS

2003-current: Illustrator for the book IMAGINATION, produced by Stafford & Chan Pte Ltd.
1998: Fashion Coordinator for Cinemax TV advertisement
1998: Assistant Editorial for Her World magazine
1997: Illustrator for Overseas Union Bank Manulife print ad

EUROPE BASIS

2000-2003: Graphic Designer for AnLi Trade International – Belgium
2005: Graphic Designer for Public Private Law – Sweden

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