ABOUT THE DESIGNER:
Rehna Pendse is a New York based fashion designer who takes you on a journey to a world of freedom – a world where women dare to be strong and unique. Rehna's journey in fashion started by achieving a Bachelor’s from the Fashion Institute of Technology. After working for several years for various fashion houses, including Calvin Klein, she launched her own label, REHNA PENDSE. She is now launching her Spring 2012 line under the name CUFFE PARADE.



ABOUT CUFFE PARADE:
The name CUFFE PARADE comes from the neighborhood in Mumbai Rehna grew up. The collection is meant to evoke style, sophistication, and edginess. To achieve that, the collection makes use of high quality fabrics and intricate and modern designs, creating illustrious, high-end clothing. The rich, luxurious fabrics used, embody a chic and glamorous appeal. All designs are characterized by an exquisite attention to detail and precise craftsmanship.

CUFFE PARADE will debut for Spring 2012. This line will include an assortment of dresses, tops, and bottoms. Rehna, once again, pays homage to the Japanese art of origami, as well as, architectural techniques. This line makes use of intricate, hand-embroidered silhouettes. In addition, the line incorporates bright colors and experiments with leather appliqué.



MORE THAN JUST CLOTHES:
While CUFFE PARADE is a label of high elegance and style, there is more to the brand than just clothes. The collection is made of highly sustainable fabrics contributing an increasingly eco-friendly society. The brand also aspires to promote the female workforce, as the garments are produced in women-owned factories in India, also contributing to their developing economy. CUFFE PARADE makes it its responsibility to ensure the clothing is produced with the utmost integrity and ethics.

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