One of the things I enjoy the most from photography is this establishment of a world, a world feature the element of surprise, unexpected juxtapositions and non sequitur but while still remaining so familiar.

I believe that the arenas of fine art and popular culture should merge, to develop an interaction that lay beyond the formalism of modernism and the crassness of consumer capitalism. Through the experience of working with young designers, I appropriate lighting and body gestures that evoke specific responses based on garment, culture and psychological association. My idea is that the best in fine art can co-opt the best in popular art and vice versa.The tendency is particularly visible in photography and fashion, it is exhilarating.

Inspired and invigorated by a new sense of live art performance and narrative cinematic style, taking aesthetic cues from film, fashion, and the world of pulp fiction, I start to construct fully planned images that combine the seductive powers of cinematic and conceptual photograph, creating darkly playful and cryptic moments from a narrative that has no beginning or end.

My photographs involves my pursuit in fantasy, poetics and romance which I form into ornamentally, conceptually layered pieces, grounded in pleasure and aesthetics. I like my pictures to be beautiful, but that beauty is not enough. Inviting the viewer to move into a space of speculation, with dreamy heroines, I strive to convey an underlying sense of anxiety, isolation, fear and wonder.

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