Beth Sullivan is a professional wardrobe stylist, personal shopper, fashion writer, and public fashion speaker. Originally from Grand Rapids, Michigan, with a degree in broadcast journalism from Grand Valley State University, she first found her passion for fashion while producing and writing entertainment news for her local television station.

Beth’s television journalism career moved her around the state, and eventually down south to sunny Jacksonville, Florida in 2002. After pursuing her television reporting and producing career, she worked as a recruiter and sales manager in the staffing industry. It was through her experience in TV and staffing careers she learned the importance of personal image, styling, and non-verbal communication to someone’s life and profession. Her love for fashion, and natural ability to style, helped develop her business concept of Sei Bella Image Consulting, while she studied through the Association of Image Consultants International and joined Fashion Group International.

While creating the concept of Sei Bella, which means “beautiful you,” in Italian, Beth began working for herself, and styling for several magazine editorials, as well as personal styling. She also worked for Juicy Couture, Doncaster and sold Mary Kay and Lia Sophia Jewelry. Beth’s full concept of Sei Bella Image Consulting came to life in 2008, where she brought together her love for fashion, writing experience, public speaking abilities, and natural styling talents all to one company. She prides herself on being one of only three professional, full-time wardrobe stylists in the state of Florida.

Currently, Beth is the Fashion Editor, Wardrobe Stylist and Production Manager for Jacksonville Wedding Styles Magazine and St. Augustine Wedding Styles Magazine, and the Fashion Show Director for the popular Bridal Fantasy Shows. Her fashion concepts and styles are nationally recognized, and have been published with several local and national magazines, international online media outlets, and commercials. She also appears as a regular guest and speaks as a fashion expert on Channel 4 News in Jacksonville on a fashion segment called "Fashion 4-ward." Beth has also been invited to speak at several corporate events on how to dress successfully in the workplace, while sharing her knowledge on image and fashion, and as a professional resume writer. Beth was the official stylist for Erin Healy Designs for Miami Beach International Fashion Week 2012, and the host of First Coast Fashion Week in Jacksonville 2012. Beth is also proud to be doing some media coverage for Jacksonville Fashion Week, 2012.

Through her styling experience, Beth has had the honor of working with some of the nation’s top models, fashion photographers, videographers, celebrity makeup artists, and hair stylists. She has styled for celebrities, and even the Academy Awards. She also prides herself in working with everyday woman to improve their image, style and confidence while working on a very personal level. Her life is dedicated to keeping up to date on the hottest fashion trends, and translating them to celebrities, brides, models, high-powered executives, and even stay-at-home moms. Beth works with today’s trends to make your personal wardrobe versatile, functional and stylish.

She currently resides in beautiful Jacksonville, Florida with her husband, Daniel, and two sons, Aedan and Rylan.

Sei Bella Image Consulting, Styling by Beth Sullivan

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