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Don't be Shai - real porn in fashion advertising
Edited from an article in Media Life magazine: Mon dieu! A dirty catalog like no other Shai goes well beyond Abercrombie & Fitch By Ruth Marcus May 15, 2006 Three years ago, Christian morality groups [in the US] were enraged over Abercrombie & Fitchâs âChristmas Field Guide.â? Part catalog, part magazine and all sexual innuendo, its message so concerned the National Coalition for the Protection of Children and Families that the group organized a boycott and forced the magalog off retail shelves. It appeared to be the end of the dirty catalog craze. Abercrombie & Fitch soon studiously fell in line with the whims of the censors. It was not the end. Others clothing lines apparently missed the memo, and some have gone far edgier, pushing into that last frontier of attention-getting... pornography..., to sell their clothes, aided by the exponentially expanding internet and its far more accepting audience. Enter Shai, a five year-old Paris-based company whose new online campaign marks the first use of hardcore to sell clothing. Shaiâs summer 2006 campaign demonstrates the role of clothing in desire, âkey to highlighting the seductive dimension of the line,â? a company press release reveals. But Shai in fact does more than highlight; in three pornographic catalog videos, Shaiâs sexuality is impossible to miss.... ...Visitors can select from interactive catalogs entitled âWomen ++ Women,â? âWomen ++ Menâ? and âMen ++ Men,â? all of which feature attractive porn stars in various states of undress doing what they do best.... The videos are brightly lit, the actorsâ faces are as clean and clear as the white sheets on which they perform. Most striking about such an X-rated campaign is the straight-forward, nearly neutral manner in which it is presented. The siteâs color scheme is a simple green and white, and for the wallpapers available in the âGoodiesâ? section, the pornographic images are rendered in pastel, the solid colors reduced to lines. There is no place to order the products, which are sold only in stores. Yet for all the sex on Shai, the site is not arousing. The message appears to be that it's really nothing to get especially upset about. Sexuality is a part of life at Shai, and is thus part of its sweatshirts as well. Similarly, Shai clothing is all but devoid of sexual messages, mostly whites or pastel t-shirts, sweaters and flirty skirts and downright virginal compared to Abercrombie & Fitch. But then, who would notice such a thing? Shai campaign... Created by: agence7seven (FullSix Group) Directed by: Hervé Bodilis Produced by: Video Marc Dorcel Starring: Oksana dâHarcourt, Sébastien Barrio, Titoff, Gamal Simon, Sophie Moon and Zafira. Note for the record: Mark Dorcel often works for the Barcelona [Spain] based porn production house Private Media Group. The Shai videos contain scenes of actual penetration, anal and oral sex, male/male; male/female; and female/female. --------- BELIEVE ME THIS IS DEFINATELY NOT WORK SAFE - NOT EVEN A LITTLE The Shai website is: http://www.sexpacking.com Presumably because of the level of traffic, the website is slow. If you are going to have a look be patient... and keep the Kleenex handy. Studio36 May 16 06 04:44 pm Link I like that he's wearing a condom. That's good fashion. May 16 06 05:46 pm Link I wonder if those girls are all over 5'9" tall . . . . May 16 06 06:16 pm Link Just remember, in fashion its all about the clothes. You gotta make the clothes look good.... WTF? May 16 06 06:37 pm Link If I'm not mistaken Marc Dorcel markets his stuff in the states under Wicked... Very interesting... May 16 06 06:41 pm Link The campaign is honest! What is fashion anyway? Fashion is 'people packaging' to make people sexually attractive. Europe is not as uptight as the Americans when it comes to sex - or nudity. If you don't like the advertising don't buy the clothes. It is gutsy. Maybe a bit too forward thinking, but the real success will be if it increases the sales. (I personally don't give a rats ass about what any bible thumper has to say - they should keep their ancient scribblings to themselves.) May 16 06 07:09 pm Link IDK. Kinda interesting. May 16 06 07:37 pm Link yeahh...kind of interesting, though, that someone might, for instance, decide that it's absolutely essential to have that purse that the "artistic figure+porn star pose" model is holding...hmm, maybe someone's hoping to come up with unconscious "visible pheromone" cues about sales items. May 16 06 07:44 pm Link i couldn't get it to load even, but... that's ok. my curiosity only takes me so far. and if i really want smut, there's a whole wide world of the internet to provide that, without the flimsy premise of "fashion" or clothing sales. May 17 06 01:53 am Link jon mmmayhem wrote: ME NEITHER... May 17 06 02:40 am Link jade83 wrote: Perhaps on an even more basic level the message is: May 17 06 06:04 am Link Just straight up shock value. It's bullshit. Not difficult to do. May 17 06 06:18 am Link Chip Morton wrote: Actually no... not for their customer demographic - U-25's May 17 06 06:48 am Link I like the rollovers, nice touch. May 17 06 07:19 am Link Justin N Lane wrote: I agree. You can see what the clothing looks like even in a big pile. They should get into marketing furniture and bedding. May 17 06 07:43 am Link Site needs some tweeking, but overall... Well, it made me want to buy something, just not a jacket. lol May 17 06 07:47 am Link What I really like is the "I am 18" button!!!!!! Marilyn Danielle's mum May 17 06 09:52 am Link you don't think anyone would LIE, do you??? May 17 06 09:58 am Link studio36uk wrote: Just the shock to get people talking about the line. The talk is generally perceived as a success. I think there's a ton of ways to do it and some are better than others. I don't dig this approach. It's just a few notches removed than "Jackass" or Girls Gone Wild. May 17 06 10:42 am Link TXPhotog wrote: if not, are you then going to refer the shorter models to them? May 17 06 10:46 am Link I have DSL and after 3 hours of LOADING I just gave up. Nothing is worth that much time. bs May 17 06 10:50 am Link DigitalCMH wrote: These days I rarely refer any model to anyone. But this does provide an answer to the short models who insist on doing fashion May 17 06 11:49 am Link DigitalCMH wrote: TXPhotog wrote: What do you mean, "fashion," this is a catalog. May 17 06 12:14 pm Link TXPhotog wrote: Methinks they would have to agree to do just a teensy weensy bit more than that to work for Shai, or someone else, on a campaign like that... May 17 06 12:20 pm Link Ched wrote: DigitalCMH wrote: What do you mean, "fashion," this is a catalog. Catalog work is fashion. It's "fashion print" or "commercial fashion", but fashion nonetheless. May 17 06 12:22 pm Link lmao I think its funny. I was reading some of the comments people posted in the react section, that some guys were like "I just jacked off to the men/women women/women part". Oh and they aren't buying anything. ha ha ha ha free porn for them. May 17 06 01:24 pm Link I think the title of this thread alone deserves a bump. And, that way I can go look at the not even mildly worksafe link later. lol. Maybe I will be encouraged to go buy some of their clothes.....lol. May 17 06 02:13 pm Link i thought it was funny. and a teensy bit hot  May 17 06 02:25 pm Link i thought it was funny. and a teensy bit hot May 17 06 02:27 pm Link yeah, it definitely had some heat but i hate it when someone still has a shirt on when they're Doin' It. shirt, no pants... just reminds me of Porky Pig. it looks ridiculous. May 18 06 07:38 am Link TXPhotog wrote: Most probably not - but they were all cute and are welcome to eat crackers in my bed any time. Aug 17 06 05:43 am Link I viewed the men-women and the women-women. They both need more footage! What I mean is, it takes me longer than three minutes to . . . OH NEVERMIND!!! JAY carreon PHOTOGRAPHER Aug 17 06 05:46 am Link Its all good, was that a TFCD shoot? Aug 17 06 06:48 am Link Justin N Lane wrote: Rollovers? Ugh I must have missed em... distracted by the video, hehe! Aug 17 06 07:02 am Link I don't know what they're selling, but it probably already has stains on it.. Aug 17 06 07:07 am Link take that, american apparel! i like the girl/girl one the best Aug 17 06 07:23 am Link molten love lava? Aug 17 06 07:27 am Link Demarcus Freeman wrote: Don't worry... the bed sheets are not on the menu. Aug 17 06 11:36 am Link My faith in humanity is constantly on the decline...... Aug 17 06 11:48 am Link selling bland clothing with sex, what a novel concept... Aug 17 06 11:59 am Link |
