Forums > Photography Talk > Portrait vs Fashion photography

Photographer

Px3 Studios

Posts: 6

Montreal, Quebec, Canada

Hi , I mainly shoot portraits and sometimes I get models wanting to shoot fashion . TO my understanding fashion photography is mostly focused on cloth , makeup and hair. Where portrait is focused on the person and mostly the face.
What am I missing, is it the lighting , the setup ?
just wanting to hear your input.


Cheers

Oct 26 10 05:58 am Link

Photographer

InnerGlow Studios

Posts: 1712

Washington, District of Columbia, US

Paul Doumit Photography wrote:
Hi , I mainly shoot portraits and sometimes I get models wanting to shoot fashion . TO my understanding fashion photography is mostly focused on cloth , makeup and hair. Where portrait is focused on the person and mostly the face.
What am I missing, is it the lighting , the setup ?
just wanting to hear your input.


Cheers

The depiction of cloth (fabric and texture), makeup and hair styling most properly relates to Catalog fashion wherein it is used to sell or promote goods and services.  On a higher level, Fashion photography can be about those things you mention, but it is primarily the selling of an idealized lifestyle.  It is used to stimulate the attainment of an upscale social status.  Because of that, the technical details such as lighting and setup are all over the map and can range from a minimalist approach to the highly complex.

Merely photographing a stunning model in stunning garb doesn't qualify as "Fashion" photography.  What matters is does it stimulate a call to action in the targeted audience.

Oct 26 10 06:54 am Link

Photographer

SoCo n Lime

Posts: 3283

Glasgow, Scotland, United Kingdom

Paul Doumit Photography wrote:
Hi , I mainly shoot portraits and sometimes I get models wanting to shoot fashion . TO my understanding fashion photography is mostly focused on cloth , makeup and hair. Where portrait is focused on the person and mostly the face.
What am I missing, is it the lighting , the setup ?
just wanting to hear your input.


Cheers

they are both interlinked

you cant have a good (person) fashion image without it being a good portrait first off

Oct 26 10 06:58 am Link

Photographer

zero-7

Posts: 269

New York, New York, US

SoCo n Lime wrote:

they are both interlinked

you cant have a good (person) fashion image without it being a good portrait first off

THIS. smile

Oct 26 10 07:02 am Link

Photographer

Neil Snape

Posts: 9474

Paris, Île-de-France, France

Portraits , the sitter is the subject. Fashion is about selling something else.

Although many do fashion with a portrait style, the other cannot be done, you cannot have a portrait of other than the sitter.

Oct 26 10 07:03 am Link

Photographer

Fred Greissing

Posts: 6427

Los Angeles, California, US

Neil Snape wrote:
Portraits , the sitter is the subject. Fashion is about selling something else.

Although many do fashion with a portrait style, the other cannot be done, you cannot have a portrait of other than the sitter.

Well almost.

Helmut Newton's portraits of Yves Saint Laurent were definitely portraits that made 90% of fashion photos lack in ... well just about everything.

Oct 26 10 09:05 am Link

Photographer

Vector One Photography

Posts: 3722

Fort Lauderdale, Florida, US

Fred Greissing wrote:

Well almost.

Helmut Newton's portraits of Yves Saint Laurent were definitely portraits that made 90% of fashion photos lack in ... well just about everything.

But that is the difference between good and genius.  Same thing can be said about Newton's nudes.  There are good nudes and then Newton's genius.

Oct 26 10 11:14 am Link

Photographer

Vector One Photography

Posts: 3722

Fort Lauderdale, Florida, US

I had the same problem and didn't do the transition that well.  The best I can say I make a good commericial photographer but only a reasonable fashion photographer.  To me, fashion photography has been reduced to the "wow" factor, sizzle and it has nothing to do with the model or the clothes.  It impresses the viewer so the viewer believes the product with also impress. 

If it gives you any comfort,  no matter how good your fashion shot is in thirty days someone is wrapping their garbage in it unless it's been relegated to the hell of a doctor's waiting room. (Translation: the magazine that the shot appears in is thrown out in a month when the new edition come out.)  Edit: Fashion = Fad.

P.S.  I find beauty photography a good comprimise between portrait and fashion.

P.P.S. One interesting question, I see thirty year old Avedon or Scavullo shots that still impress.  I wonder how the shots done today will be looked upon in thirty years ?

Oct 26 10 11:29 am Link

Photographer

Joe Branske

Posts: 411

Chicago, Illinois, US

What I think about my own work is:
I want the viewer to connect to the face of the model and within the context of that emotional connection I want the clothing to be revealed.
When I do a portrait I don't really consider wardrobe except as background and only serves to support the connection between the subject and the viewer.

Oct 26 10 11:47 am Link

Photographer

Neil Snape

Posts: 9474

Paris, Île-de-France, France

Fred Greissing wrote:

Well almost.

Helmut Newton's portraits of Yves Saint Laurent were definitely portraits that made 90% of fashion photos lack in ... well just about everything.

Exactly , yet they are portraits just the same.  Any great portrait photographer can show the intensity of the sitter. In the case of YSL, it was easy to see no matter who shot him. What I find amazing by Newton were his pictures of Karl Lagerfeld.

Oct 26 10 11:52 am Link

Photographer

Shirley Yu

Posts: 239

New York, New York, US

Look at magazine editorials in Vogue Italia, Marie Claire, Oyster, Dazed and Confused, iD etc

Get inspired. if you don't know what fashion photography is, it's all there.

Oct 26 10 12:25 pm Link

Photographer

Yosh Studio

Posts: 1664

Los Angeles, California, US

Neil Snape wrote:
What I find amazing by Newton were his pictures of Karl Lagerfeld.

You beat me to it.

Oct 26 10 12:58 pm Link

Photographer

Px3 Studios

Posts: 6

Montreal, Quebec, Canada

thank you for your replies. I will start experimenting more with my portrait sessions to be able to get a more fashion look. 
I guess i have to check out more pictures in magazines and other's portfolios to get some inspiration

paul

Oct 29 10 11:28 am Link

Photographer

Alex Frazier

Posts: 199

Mauldin, South Carolina, US

Neil Snape wrote:
Portraits , the sitter is the subject. Fashion is about selling something else.

Although many do fashion with a portrait style, the other cannot be done, you cannot have a portrait of other than the sitter.

This is correct, what Neil said.

Portraits and glamour are about the person. Fashion is about the product, whether it be a dress, purse, belt, shoes, etc. To achieve a fashiony look to a photograph, another person hit on it. You have to make the image less about a pose and more about life. Live action and story-telling. Because in a fashion shoot designed to sell a product, you have to make the product look like something worth buying to improve your life, job, social status, etc.

Oct 29 10 11:43 am Link

Photographer

AJ_In_Atlanta

Posts: 13053

Atlanta, Georgia, US

I should add in good fashion photography it should not looked posed and a model hitting the "standard" poses isn't doing it right.  As the photographer you need to make sure she doesn't fall back on them so to speak. 

The entire image should invoke a feeling or desire for whatever it is really trying to sell, even if it is the clothing brand itself.  The higher end fashion world isn't always as concerned if the product itself is shot well as much as the feel.  I realize that sounds odd and you would expect a dress maker to want a more catalog approach to really show the garment but that isn't always the case.  Sometimes it may be so and some designers want both high fashion and a good product shot (not easy).

If you remember to not allow the model to use canned poses and look at the entire feel of the image you will be on your way to learning fashion

Oct 29 10 11:53 am Link

Photographer

-Sebastian-

Posts: 729

Hamburg, Hamburg, Germany

Look for some of the other threads asking "What is fashion?" etc. But basically it just is what it is and you have to know it to see it. There is not one fashion look. Also, you need a team to shoot fashion.

Oct 29 10 12:35 pm Link