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The "New" look of modeling.
Aug 04 05 10:41 pm Link At least they are still using professional photographers... Aug 04 05 10:47 pm Link This isn't about being PC, as the article states; it's about knowing one's target demographic. Aug 04 05 10:49 pm Link While everyone is off reading the article, all I can say is I really didn't like this one quote, "Finally, if I can get sappy for a moment, it is sort of nice to see the unperfect have their day in the sun." UNperfect? That's really sad.... Peggy Aug 04 05 10:50 pm Link In the last 6 months, 3 out of 4 of my stock/editorial model shoots have been with burly sized models. I call it the marketing phase of early 2000. Just like wafe in the late 80âs, plus in the early 90âs and muscular in the mid 90âs. It will always revert to the preconceived perfect size woman. Aug 04 05 10:51 pm Link Posted by Jessica L: ! Aug 04 05 10:55 pm Link Posted by Brian Diaz: Yes. That was a bunch of BS... Aug 04 05 10:56 pm Link this is how a soap manufacturer wants to target a demographic....they'll be "new look" to modeling when the fashion designers start going that route... Aug 04 05 10:57 pm Link Slate.com The ending statement isn't all that hopeful though is it? Aug 04 05 11:04 pm Link There has been a "new look" in modeling slowly penetrating advertisements for quite some time. If you notice, many restaurant commercials are using "average" people. Best Buy has been using average models for a while as well. Aug 04 05 11:04 pm Link How is August Max doing this quarter? Aug 04 05 11:05 pm Link Posted by Star: Slate.com The ending statement isn't all that hopeful though is it? I just don't think this writer is very knowledgeable of Dove at all. Aug 04 05 11:11 pm Link Posted by Brian Diaz: i think dove already had their target market under their thumb. unless they've been losing out to caress or something. i don't see how their new ad campaign has boosted any sales. Aug 04 05 11:17 pm Link Dove has always been one of the companies on the leading edge (one of the first to use NativeMind's technology). I'm not surprised they are doing this in their advertising. In my mind, it's natural to show "real people" using their product. After all, that is what their product is for right? Tall and waify fashion models aren't the only ones using Dove. I'd say this is a big win (or a step in the realistic direction?) for everyone involved in modeling. For professional commercial photographers, it shouldn't matter if the model looks like Alfalfa, Olive Oil, or Barbi Benton. The times are changing. Twenty years ago, no one would've ever dreamed Snoop Doggy would be in an AOL T.V. commercial. Their old regime probably bust a ventricle with that one. So, you gotta change with the times too. Who is to say they won't start being liberal with their choice of photographers either? Aug 04 05 11:25 pm Link I have noticed in the past year a lot of my large big money clients are using real people in ads instead of models. The agencies are feeling the pinch. There is a stylist in town doing "real people casting" I think she is getting more business then the agencies right now. I am not sure why the new trend in commercial advertising but I'm glad to see it. I have had a few clients cast from agencies actors for modeling jobs because they looked "real" I hope that the trend keeps moving farther to reality. I do not see it at all in the fashion market....the fashion market seems to be headed further in the direction of taller and thinner. Aug 04 05 11:42 pm Link Posted by Mary: ....the fashion market seems to be headed further in the direction of taller and thinner. I disagree somewhat with that statement, with the "thinner" part that is. Aug 04 05 11:48 pm Link With that being said, I at least have some hope in another field of modeling. Aug 05 05 02:17 am Link Does that mean natural breasts and curves are making a comeback? Would be NICE to go back to 1955......remember that Marilyn, Mamie and Jayne were`nt lacking in the curve department Aug 05 05 02:40 am Link Posted by Mary: yup - true...and many poeple are laughing at the FASHION thing now rather than aspiiring... we wised up! Aug 05 05 03:34 am Link the definition of beauty is so broad these days...almost anything goes. Aug 05 05 03:42 am Link Posted by Brian Diaz: Aren't they one of many mall stores owned by Retail Brand Alliance? I do not know if they provide anyone with numbers since it's not a publicly traded company. I could be wrong...too lazy to search right now.. Aug 05 05 03:48 am Link I adore those ads...which is saying a lot, as I despise most advertising. Aug 05 05 06:31 am Link Posted by SayCheeZ!: Not really a new look at all. Advertisers have been seeking out "ordinary" looking people (M and F) for commercial and editorial work for a long time. Years. Aug 05 05 06:53 am Link Lol is it just me who find the quote "real women" rather amuzing, as if all these models on runway are not real, i.e. fembots, or transvestites? Or every single one of them are completely plastered in cosmetic surgery? Sorry, a pointless post, I know what they really meant by "real women" but just was getting distracted and thought it was funny. PS: I'm a real woman! LOL Aug 05 05 07:00 am Link I call it the "Dove, Blubber never looked so good" campaign. Beauty is in the eye of the beholder, and most people despise themselves. Now liberals will say that the media should enlighten and make people feel good about themselves. I don't know what the conservs will say, something about god probably. An anarchist like me, if it sells, use it, but just like the article says, what will this do for the dove brand in the long run? Most women don't want to percieve themselves as fat, even if they are overweight. So are they going to recognize themselves in those ads over a period of time? As far as photography, many a photographer has made a career on nude pics of his "normal" family, among other public display of private lives. We're in the intimacy selling business. So if it works, why not? Though I for one am very much inth othe 90's muscle ideal . Aug 05 05 10:15 am Link This comes and goes like a cycle. In advertising using "real people" happens all the time, and I read about fashion models getting boobier a decade ago. Aug 05 05 10:29 am Link I really hope that this is a larger movement on the part of society to loosen the restrictions on 'beauty' that has been so rigid in the past. Almost every woman is beautiful and sexy in some way - and it's so frustrating to see women be so self-concious about their bodies/looks. Why can't tall/short women be beautiful at the same time, or thin/voluptuous? And don't even get me started on ethnicity... I'd love to see the day when the next supermodel is a Pygmy woman with filed teeth - that would seriously rock. Aug 05 05 10:50 am Link Posted by C R Photography: How far are we reverting back to, because Marilyn Monroe was a size 14. At one time she was concidered perfection. Of course if she were around today she would be crucified for her size and being hired to do Jenny Craig commercials. The problem with being overweight is it can cause health problems. However, this pressure that people (especially women) are feeling to lose weight can cause plenty of health problems of their own. I think it's fabulous that we are starting to see a variety of body shapes being featured in the media. It takes all kinds to make the world go round. Aug 05 05 11:08 am Link Posted by Udo R Photography: Posted by Mary: ....the fashion market seems to be headed further in the direction of taller and thinner. I disagree somewhat with that statement, with the "thinner" part that is. I havent seen the thicker runway models yet. They havent hit any of my fashion magazines. I'll keep a look out though. Aug 05 05 11:17 am Link |
