Forums > Photography Talk > Nikon 1 Hands On Review

Photographer

Ralph Easy

Posts: 6426

Sydney, New South Wales, Australia

Pre production prototype

http://tech.uk.msn.com/news/hands-on-nikon-v1-review-2

Spoiler conclusion:
"It will be interesting to see how Nikon markets this camera. With a price point of £829 (including 10-30mm kit lens) RRP, this is a very expensive proposition for somebody who is used to spending less than £200 on a compact camera, while existing Nikon owners may feel disappointed by the small sensor size."

Sep 23 11 08:09 am Link

Photographer

AVD AlphaDuctions

Posts: 10747

Ottawa, Ontario, Canada

...or, to paraphrase my esteemed colleague on another site, isn't that the camera that used to come free with a subscription to TIME Magazine?

Sep 23 11 08:41 am Link

Photographer

JA Sanchez

Posts: 6830

Miami, Florida, US

The small sensor does not particularly bother me, but I was hoping for more external controls.

It would appear that these cameras are targetting casual shooters. People shooting vacation or family photos, that for some reason do not want a point and shoot. I can understand why Nikon choose to go after this segment, which potentially is very profitable.

Personally, I was hoping that the mirrorless Nikon would be more like a 'poor man's Leica M9', minus the FF sensor. A well built compact all metal camera with external controls for everything. That might have been a little too much to hope for.

Sep 23 11 09:10 am Link

Photographer

Digiography

Posts: 3367

Niagara Falls, Ontario, Canada

Wish it had a few more MP's and I wish the flash use the CLS system.  I also don't like the idea of certain modes being buried on sub menu's for the sake of keeping a minimalist look to it.

Still it is intriguing... if I had unlimited funds... still I would wait for V2.

Sep 23 11 09:21 am Link

Photographer

Tim Little Photography

Posts: 11771

Wilmington, Delaware, US

I don't understand why they went with this CX sensor. If they had used their DX sensor I suspect people would feel much better about the system. Sony is doing it with their NEX line. Hell, the Nex-7 has 24mp. How can a tiny sensor match that image quality?

Sep 23 11 05:27 pm Link

Photographer

D M E C K E R T

Posts: 4786

Las Vegas, Nevada, US

Tim Little Photography wrote:
I don't understand why they went with this CX sensor. If they had used their DX sensor I suspect people would feel much better about the system. Sony is doing it with their NEX line. Hell, the Nex-7 has 24mp. How can a tiny sensor match that image quality?

judging by the imaging-resource test images...it can't even match m43, nevermind the nex7.

Sep 23 11 05:29 pm Link

Photographer

A_Nova_Photography

Posts: 8652

Winston-Salem, North Carolina, US

It's not aimed at us, it's aimed at the P&S crowd who want a little more... Let's face the facts, the majority of the people who are buying SLR cameras would really be better served with a P&S!

Sep 23 11 06:42 pm Link

Photographer

Robb Mann

Posts: 12327

Baltimore, Maryland, US

Tim Little Photography wrote:
I don't understand why they went with this CX sensor. If they had used their DX sensor I suspect people would feel much better about the system. Sony is doing it with their NEX line. Hell, the Nex-7 has 24mp. How can a tiny sensor match that image quality?

1) Nikon wanted a mirrorless product that wouldn't canibalize existing sales of F-mount cameras and lenses. Sony wasn't getting the sales it wanted with the Alpha, so that wasn't a concern for them.

2) The NEX-7 likely has a higher pixel density than the N1. According to my maths, the N1 has a pixel density comparable to the A900/D3X. The NEX-7 has the same# of pixels but in a smaller DX package -- this could be why we haven't seen nearly as many NEX-7/A-77 sample photos as we have N1 samples, even though the Sony has been out for about a month.

Sep 24 11 08:10 am Link

Photographer

o k u t a k e

Posts: 4660

New York, New York, US

ACPhotography wrote:
It's not aimed at us, it's aimed at the P&S crowd who want a little more... Let's face the facts, the majority of the people who are buying SLR cameras would really be better served with a P&S!

If it's a camera aimed at the P&S crowd, why would they price it higher than every entry level DSLR and most other Mirrorless ILC cameras?

Sep 24 11 08:50 am Link

Photographer

A_Nova_Photography

Posts: 8652

Winston-Salem, North Carolina, US

o k u t a k e wrote:

If it's a camera aimed at the P&S crowd, why would they price it higher than every entry level DSLR and most other Mirrorless ILC cameras?

Because they can???

I suspect it's a test bed for new technology that will eventually trickle up to the consumer and pro SLR cameras... Use the consumer market to test, they aren't as picky as we are. Perfect it and then see if you can get the Pro's to accept it...

Sep 24 11 09:06 am Link

Photographer

Mark Ellison

Posts: 1210

Phoenix, Arizona, US

o k u t a k e wrote:
If it's a camera aimed at the P&S crowd, why would they price it higher than every entry level DSLR and most other Mirrorless ILC cameras?

I agree with ACR Photography... because they can.

Nikon is very good at using price segmentation to draw as much money as possible from every price point they can create.  Even though it is better to buy a SLR, the fact exists that if Nikon builds it, people will buy and this camera is no exception to that rule.

Sep 24 11 01:52 pm Link

Photographer

Paul Bryson Photography

Posts: 48041

Hollywood, Florida, US

No hotshoe? Fail!

I'd get the Canon G12 before the Nikon V1, for that reason alone.

Sep 24 11 01:56 pm Link

Photographer

Ralph Easy

Posts: 6426

Sydney, New South Wales, Australia

In an interview with DPReview, the head of Nikon R&D, Mr Suzuki explains they were  targeting the P&S buyers when they designed these cameras and were aiming at the lower end of the market. Look at the last paragraph of this article!:
http://www.dpreview.com/articles/328171 … mpressions

Enthusiasts and Pro's will naturally be disappointed because they are not P&S and lower end. They will take their money elsewhere...

The P&S buyers will love this camera... until they see the price tag.
Well used to having a budget of $200, the P&S crowd will choke when they see the cost...  at a time when a global financial crises is at the crossroads.

The target market just vanished in thin air...

Sep 26 11 01:00 am Link

Photographer

Worlds Of Water

Posts: 37732

Rancho Cucamonga, California, US

Raoul Isidro Imaging wrote:
In an interview with DPReview, the head of Nikon R&D, Mr Suzuki explains they were  targeting the P&S buyers when they designed these cameras and were aiming at the lower end of the market. Look at the last paragraph of this article!:
http://www.dpreview.com/news/1109/11092119nikonJ1.asp

Enthusiasts and Pro's will naturally be disappointed because they are not P&S and lower end.  They will take their money elsewhere

And aren't 'enthusiasts' at least a good 50% of the market?  That camera is WAY TOO EXPENSIVE for the 'point and shoot' populous.  And he's right... they definitely WILL take their money elsewhere... like to Sony and Panasonic.  I'm predicting that camera will be a total flop and go down in flames in less than 3 years... wink

Sep 26 11 01:12 am Link

Photographer

Ralph Easy

Posts: 6426

Sydney, New South Wales, Australia

Select Models wrote:
I'm predicting that camera will be a total flop and go down in flames in less than 3 years... wink

You are very generous...

(3 months, most likely) smile

Sep 26 11 01:15 am Link

Photographer

Personality Imaging

Posts: 2100

Hoover, Alabama, US

Paul Bryson Photography wrote:
No hotshoe? Fail!

I'd get the Canon G12 before the Nikon V1, for that reason alone.

+1, plus why didn't they spend their time developing a real camera?

Sep 26 11 01:18 am Link

Photographer

o k u t a k e

Posts: 4660

New York, New York, US

NYC Photo Studio - NYC wrote:

I agree with ACR Photography... because they can.

Nikon is very good at using price segmentation to draw as much money as possible from every price point they can create.  Even though it is better to buy a SLR, the fact exists that if Nikon builds it, people will buy and this camera is no exception to that rule.

While I do agree that the Nikon name goes a long way, I still don't think it makes a lot of sense. Even Nikon makes better cameras for less money. Nikon can charge as much as they want, but that doesn't mean people will flock to buy it.

I guess we'll soon see how much Nikon's name is worth by how many people buy this camera.

Sep 26 11 02:40 am Link

Photographer

Phil Drinkwater

Posts: 4814

Manchester, England, United Kingdom

http://www.eoshd.com/content/4216/nikon … ge-quality

Doesn't look good for the Nikon 1.

I remain surprised at this camera from a company who generally I respect. I don't see who they were targeting. It has a limited sensor and slow lenses, so it's not targeting quality, so maybe they were heading for the lower end of the market? However, it doesn't have a low price, so maybe they were heading for niche? However, it doesn't seem to have niche features...

So who are they expecting to buy it? The only conclusion I can come to is "people who don't know any better" and that's a pretty poor marketing decision IMO.

It's a shame. I do think Nikon could have done VERY well in this market, but they've just made a mistake IMO. It's, simply, the wrong camera at the wrong price. Maybe it will still sell well to an unsuspecting public, but I suspect it will die off.

Sep 26 11 02:55 am Link

Photographer

Ralph Easy

Posts: 6426

Sydney, New South Wales, Australia

Phil Drinkwater wrote:
So who are they expecting to buy it? The only conclusion I can come to is "people who don't know any better"© and that's a pretty poor marketing decision IMO.

I think you have just invented a new "niche" market segment! smile

I put a copyright symbol there, for you.

Sep 26 11 03:01 am Link

Photographer

Phil Drinkwater

Posts: 4814

Manchester, England, United Kingdom

Raoul Isidro Imaging wrote:

I think you have just invented a new "niche" market segment! smile

I put a copyright symbol there, for you.

Haha!

Sep 26 11 03:08 am Link