Djohn B Photography wrote:
Hi, I just did a beach shoot and the images are great but the color is very reddish orange and weird looking. I tried to fix it in Lightroom by reducing the reds and oranges, but it still looks weird. What I’m trying to go for is a sport illustrated, Victoria Secret type of look with warm nice skin tones that you usually see on the catalogs and ads.

white balance setting? example? link? show us?

first, as with all color, you need to understand what you are seeing. "reddish and orange" is not quite an accurate description of anything. skintones can be red & orange, white and blue, brown and dark. some variations are acceptable, others are not. some sports illustrated images are more bluish with skylight. some are warmer. victoria's secret tends to be more consistent.

if you want more control, simply set the kelvin temperature. it's simply a camera setting or image wb or color adjustment. you can do some research and reading:
https://www.modelmayhem.com/forums/post/973059
https://www.modelmayhem.com/forums/post/973066