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Listen close and listen clear. Hear that? Right there?

That’s the sound of photographers all over the world losing their collective minds because Canon just dropped some insanely good news into our laps…The 5D has been upgraded again, and it’s better than ever!

Let’s back up for a second. The Canon 5D Mark II blew the doors off late 2008, ushering in an era where DSLR cameras became much more than still photography tools, but also gear capable of shooting professional quality film and television productions in Full HD 1080p. The Mark III later improved performance and capabilities, setting a new benchmark.

Now it’s time to meet the Canon EOS 5D Mark IV, which promises to be a powerhouse for pro and enthusiast photographers even before we add in the fact that it now shoots 4K DCI videos at 30fps and a staggering 500Mbps. Yep, this DSLR records movies at the same resolution and frame rate as professional cinema projectors.

All in a camera body costing less than $3500.

So what’s under the hood?

The Canon EOS 5D Mark IV boasts an all new 30.4-megapixel 35mm Full Frame CMOS image sensor mated to the DIGIC 6+ Image Processor, good for 7fps continuous shooting at full resolution and an expanded ISO range of 50-102,400. As we mentioned, 4K DCI recording is the highlight, but you can also use 4K movie recording to grab 8.8MP still frames, opt to shoot in 1080p at up to 60fps, or select 720p at up to 120fps for buttery-smooth slow motion.

To help capture crisp stills and movies, Canon brought the 61-point High-Density Reticular AF II auto focus system over from the ID X Mark II that’s good at all 61-points until F8. Dual Pixel CMOS AF improves auto focus during Live View shooting when used with the 3.0″ touch screen display. A new 150,000 pixel RGB+IR metering sensor handles exposure, while enhancing Canon’s proprietary EOS Scene Detection System (and face detection).

Lastly, the 5D Mark IV adds built-in Wi-Fi and NFC technologies to connect the camera with iOS and Android mobile devices running the Canon Camera Connect App. This app allows users to transfer still images and any movies recorded in the MPEG-4 to phones and tablets.

No matter how you summarize it, the Mark IV promises to raise the bar among professional full frame camera systems.

Canon EOS 5D Mark IV Features

• 30.4MP 35mm Full Frame Canon CMOS sensor
• DIGIC 6+ Image Processor
• 0fps Continuous Shooting
• 0″ LCD Touchscreen
• Dual Pixel CMOS AF technology
• 61-point High-Density Reticular AF II system (same as 1D X Mark II)
• ISO 100-32000
• expandable to 50-102400
• 150,000 pixel RGB+IR metering sensor
• EOS Scene Detection System
• DCI 4K video recording
• 24 & 30fps MJPEG @ 500Mbps
• 4K Frame Grab extraction of 8.8 megapixel still JPEG images
• Full HD 1080p video recording
• 24, 30, & 60fps @ up to 180Mbps
• 720p HD video recording
• up to 120fps and 160Mbps
• Built-in Wi-Fi & NFC (Near-Field Communications)
• transfers images and MP4 movies to mobile devices
• Canon Camera Connect App
• Built-in GPS receiver

Pricing & Availability

The Canon EOS 5D Mark IV DSLR will be available at three price points:

• $3,499.00 (MSRP) is good enough to get you the body-only in early September (2016).
• The $4,399.00 (MSRP) kit adds in the EF24-70mm f/4L kit lens to the package, and will also be available in early September.
• The $4,599.00 (MSRP) kit includes the longer-reaching EF24-105mm f/4L IS II USM lens, and should be available in late October.